Europcar, the UK’s leading vehicle hire company has launched Hire Rewards to make vehicle hire more accessible and more affordable for UK households.

Offering potential savings of over £200 on a week-long hire, Hire Rewards is a loyalty programme created specifically for customers hiring once or more a year to provide real cost-savings every time they hire, whatever they go for car hire, van hire or prestige car hire.

The launch of Hire Rewards comes at a time when households are looking for cost-savings as well as greener ways to travel. Many have downsized their own cars and need something bigger, smarter and more reliable for holidays and special occasions, or are looking for alternatives to ownership. Add to this the returning popularity of domestic holidays and Hire Rewards offers those travelling in the UK easy and cost-effective access to a wide range of vehicles on average just six months old, from more than 200 branches nationwide.

Customers can sign up for Hire Rewards at any Europcar location or online and enjoy the benefits instantly.

Catriona Lougher, marketing director for Europcar said: “27% of Europcar customers hire because they are worried about the reliability of their own car, 21% because their own car has broken down and 24% require a bigger vehicle. Furthermore, 23% hire because they don’t have a car. We want these customers to keep coming back to Europcar and by offering Hire Rewards they will have very good reason to. With great savings, UK-wide coverage, and a fantastic choice of vehicles, on average less than six months old, we’re making car hire cost-effective, straightforward and stress-free.”

Via EPR Network
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