Chester-based mobile communications company, Txtlocal, are working with independent car dealer, ACF Car Finance Limited, on a nationwide SMS messaging strategy to target customers.

ACF Car Finance, the UK’s only nationwide car dealer specialising in providing quality used cars and arranging financial solutions for credit impaired customers, chose to work with Txtlocal to reduce costs and improve customer service. Through Txtlocal’s quick and easy online service, ACF Car Finance can message prospect customers throughout the country.

Lorna Rossi, ACF Car Finance Head of Business Acquisition said “Using the SMS messaging service from Txtlocal to encourage customers to contact us has not only saved us time and money, but it has improved functionality and given us greater flexibility. A simple text message sent to anybody who has enquired about our service shows that we care about getting them the right deal.”

ACF Car Finance operates a Chester-based call centre and has a network of seven used-car showrooms throughout England, so communication is paramount. Part of the SMS system operates through Txtlocal’s API system which allows messages to be sent directly to customers phones following an enquiry.

Darren Daws, Managing Director at Txtlocal added “Our services have a proven track record in the finance industry to significantly increase ROI. SMS gives a campaign the added power to communicate with targeted customers and build on relationships through opt-in marketing using permission and trust. Adding SMS to a campaign allows consumers to text for more information so the follow-up is able to become more targeted, we have seen this work in every business sector.

Via EPR Network
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