Category Archives: Auto Design

DiMora Neoclassics Sells Two Vicci 6.2 Emperor Convertibles for $1 Million Each

The Neoclassics division of DiMora Motorcar® stunned the auto world with its unveiling of the DiMora Vicci 6.2 Emperor Convertible, at Art Revolution Taipei 2014 in Taiwan. As the first product of a collaboration between America’s automotive designer Sir Alfred J. DiMora and Taiwan’s Zen Master Lee Sun-Don, this original idea has inspired not only the automotive world, but the art world as well, making it the first ever true rolling art. Two Vicci 6.2 Emperors sold at the exhibit for US $1 million each.

A.R.T. Executive Director John Cheng praised the unconventional introduction of a new automobile at the art fair: “The DiMora Vicci 6.2 and Lee Sun-Don’s paintings are the highlight of the show, and already enthusiastic customers have placed orders for two cars.”

Cheng was delighted to note the success of the art fair: “The fourth edition of Art Revolution Taipei closes with record sales. A record high of more than 93 percent of the attending artists have sold their works and several of them sold out completely. 280 artists from 48 countries around the globe showcased 2,000 pieces of artwork at the fair, including the eye-catching neoclassic DiMora Vicci 6.2 supercar that combines DiMora’s handcrafted car-making art with Master Lee Sun-Don’s powerful and striking painting.”

DiMora’s production of the Vicci 6.2 Convertibles will have special editions of 25 Master Lee Sun-Don works on them. The original Great Treasure Gate paintings reflect Master Lee Sun-Don’s continuing fascination with the distinctive door knockers created during the Ming Dynasty that lasted from 1368 to 1644. They have chosen these door knockers as a unifying theme for DiMora’s limited run. The owner of each car receives the original painting used to create the image on the automobile. “Development Unbound” is the title of the artwork on DiMora’s first Vicci 6.2 shown at the A.R.T. fair.

DiMora created the Neoclassics division of DiMora Motorcar to blend 430-horsepower 21st Century technology with automotive design cues from the Golden Age of Hollywood in the 1920s and 1930s. It then occurred to DiMora that the automobiles he was manufacturing with smooth curvature lines could be embraced by exquisite art. But it had to be the right match of artistic style for the combination to succeed. This would be uncharted territory, as never before in world automotive history had such an idea been tried.

“DiMora Neoclassics is carving a path to an entirely different, untapped market,” said DiMora. “Because of our trendsetting and out-of-the-box thinking, it only made sense to me to combine art with automobiles, to produce true rolling art.”

After many months of studying and comparing the work of numerous international artists, DiMora determined that Zen Master Lee Sun-Don was the right artist for the collaborative effort. Overcoming the language barrier, the two men quickly became friends with a common understanding of how to proceed. The DiMora Vicci 6.2 Emperor series of 25 masterpieces is the result.

After Lee Sun-Don creates the original painting, meticulous care is taken to copy the image onto the Vicci. The core selection of 14 colors of paint are blended to produce the 50 colors that serve as the extended color palette of the car. Every detail of the painting is hand copied precisely into the outlines marked on the car. There is also a 51st color, but it is not paint. Some gold elements of the painting are actually gold leaf on the hood and side panels, along with the wheel hub caps on the Vicci 6.2 Emperor.

Within the first hour of the opening of Art Revolution Taipei 2014, the first of the Viccis sold. The overwhelmingly positive public reception at the show of this innovative concept has led many art and automobile collectors to believe that a great investment in a DiMora Vicci 6.2 Emperor limited edition series will provide both appreciation and driving enjoyment for many years down the road.

About DiMora Motorcar
Based in Palm Springs, California, DiMora Motorcar excels in providing distinctive, limited-edition transportation solutions. The DiMora Neoclassics series of luxury automobiles includes the Vicci 6.2, now in production, and the Adina, now in the prototype phase. The magnificent Natalia SLS 2 sport luxury sedan is scheduled for production in 2017. Sir Alfred J. DiMora co-founded the Sceptre Motorcar Company, whose Sceptre 6.6S received Best-of-Show honors at the 1978 Los Angeles Auto Show. DiMora also founded the new Clenet Coachworks, Inc. in the 1980’s to continue designing and building the Clenet series of automobiles. When President Reagan declared 1986 the Centennial Year of the Gasoline-Powered Automobile, DiMora’s Clenet was selected as the Official Centennial Car, resulting in honors for DiMora and the Clenet at the Automobile Hall of Fame in Michigan. Please visit www.dimoramotorcar.com or www.clenetclub.com. Complete specifications for the Vicci 6.2 Convertible may be found at www.dimoramotorcar.com/viccispecs.html.

About Master Lee Sun-Don
Inspired by his Buddhist practice, Zen Master Lee Sun-Don develops “totemic energy oil painting” to embody in Western oil art the profundity of Chinese culture and Zen sensibility. Born in Kaohsiung, Taiwan, Sun-Don has achieved international recognition as a music composer, pianist, Zen martial arts novelist, and Zen Buddhist Master of Yuan-Dao Guanyin Temple in Taipei. He currently serves as Art Director of Art Revolution Taipei and as Deputy Director of the Gallery of China Profiles in Xiamen, China. Galleries of his artwork may be visited in Beverly Hills, Hong Kong, Shanghai, and Taiwan. Please visit arts.sundon.net.

About Art Revolution Taipei
The Art Revolution Taipei (A.R.T.) is an annual international art fair based in the Taipei World Trade Center. Detailed information is available at www.arts.org.tw.

To purchase a DiMora Motorcar® Vicci automobile or any other DiMora products, please call 760-832-9070.

Contact-Details: DiMora Motorcar®
760-832-9070
rbliss@dimoramotorcar.com
www.dimoramotorcar.com

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What happens when charms of old school design meets high tech gizmos? Meet at Ariel Rider ebikes!

Under the care of Bann Industries, Ariel Rider is giving old school design a new lease of life. Cruiser bikes has always been viewed with a nostalgic gloss, but consumers are opening their eyes to what has become the game changer technologies, unique craftsmanships and styles. It’s all in the detail: perfectly hand stitched handlebar grips, smart trip computer on this unique ebike and finely tuned details. Now it’s hard to think how such a beautiful design features never come back alive again and overlooked before.

The all aluminum body has all the trappings of a pleasant hamlet and all benefits of a durable and lightweight structure. Yet it’s perhaps because of this equilibrium that it’s so eye catching!

The safety center of Ariel Rider has hot the top spot of ebike safety measures not just because of it’s daring control system, it’s advanced disc brakes and it’s LED lights but also it’s ability to define itself by turning on your lights when it’s dark outside. Charm of old school’s wonderful self-reinvention continues to impress.

The main purpose of this product is far beyond from just taking you from point A to B, but rather give riders an unparalleled riding experience. As in all of our products, Ariel Rider is also produced with one thing in mind: “Excellence is in details!”

Since we released our first brand ‘e-Bann’ (currently available in 17 countries’, got many sustainability awards and we’ve received overwhelmingly positive feedback from partners and customers: everyone loves the convenience of an ebike that brings to their lives. Keeping that in mind we don’t only manufacture the best products that we can, but we also provide a great customer service.

Learn more about Ariel Rider ebikes at: www.ArielRider.com

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Motorists are Needlessly Wasting Fuel Through Ignorance

Whilst the usual focus of TorqueCars is on car tuning, they spend a lot of time educating drivers, making the roads a safer place and keeping the flow of traffic going.

The forums are full of tips and pointers from seasoned car tuners and enthusiasts from around the world making it a great destination for people looking for sound advice.

TorqueCars note that there are a few common mistakes drivers make that are costing them hundreds each year.

Poor maintenance of the car wastes money. Oil changes are vital and reduce wear and tear on the engine. Good quality oils can also save fuel by effectively reducing the friction in the engine. Low oil levels and using the wrong oil really accelerates engine wear and worn engines are less efficient and will use more fuel.

Additionally when filters get clogged up, air fuel and oil they add restrictions into the engine decreasing efficiency.

Tyre pressures make a big difference to your fuel consumption. Under inflated tyres can adversely affect your handling, in addition to wasting fuel. TorqueCars owner Waynne Smith says, “In the real world simple things like checking tyre pressures, adjusting your driving style and correctly servicing your car can make a massive difference to your motoring expenses and costs.”

Driving style and habits are certainly one of the biggest wastes of resources. Most inexperienced drivers are guilty of at least some of the following fuel wasting habits.

Driving too fast – this can waste around 15% of your fuel or more! Going at 50mph is a lot more fuel efficient than driving at 70mph. Every 5 mph over 70 uses exponentially more fuel.

Braking hard also wastes a lot of momentum. Just easing off the throttle earlier as you approach a stop or junction will also avoid wasting fuel.

There is also another top tip from TorqueCars. Choose the right gear! Contrary to popular belief being in too high OR too low a gear will waste fuel. Your aim should be to keep the car in it’s power band where it is most efficient. Going outside of this will not only waste fuel but will increase the wear and tear on your engine resulting in costly repairs.

In addition to these fuel saving tips there are some tuning modifications you can apply to your car to maximise your fuel. TorqueCars website goes into these in some detail and they range from remaps, internal engine work and modification to the wheels and tyres.

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Tokyo’s Terra Motors decided the world’s first mass production of Electric 3-wheelers in Asia

Terra Motors decided the world’s first mass production of Electric 3-wheelers which can be charged by AC power. Terra Motors’ prototype is completed this April, and they plan to produce 10,000 sets of electric 3-wheelers in 2013.

In Asian countries, 3-wheeler market has expanded rapidly, because it is cheap and freight is large, compare to cars. For example, in India, the number of three-wheelers is increasing twice by these five-years. And the Philippines, Sri Lanka, Bangladesh also shows the same transition.

It is thought that electric-ization of the three-wheel taxi in Asia progresses rapidly, because of aggravation of air pollution, the high price and constant shortage of gasoline. For example, in India, gasoline cost has increased also 2.5 times by these ten-years, so the demand to the cut in fuel consumption by electric-izing is serious. By replacing a three-wheel taxi to electric one, the annual income of taxi driver can be raised by about 3 times.

They plan to establish branch office in India in this summer, and aim at world top share acquisition in 2014.

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SEAT Offers 3 Years Of Worry-Free Motoring

SEAT Ireland has unveiled a quintet of special offers to take the stress out of buying a new car in 2013. The SEAT brand is enjoying a renaissance in Ireland, with two new models set to arrive in showrooms in the coming months: the generously-proportioned new Toledo, which goes on sale in November, and an all-new Leon, due to arrive in 2013.

However, SEAT customers won’t have to wait to avail of a host of new car offers. Buyers of all new SEAT cars from the newly revamped range can avail of 3% finance, one of the lowest rates available from any lender, as well as 3 years of free servicing which will take much of the worry out of both purchasing and owning a new car in 2013. Additionally, SEAT is offering 3 years roadside assistance, a 3 year car warranty and, for cars ordered before December 21st, there will be 3,000km of free fuel.

“In these challenging times customers will naturally look for a value proposition and we were able to realign all of our product range and add 10-15% of additional value either through price reductions or additional specification,” said Adam Chamberlain, Brand Director of SEAT Ireland. “Now, alongside a great product proposition, consumers have got very strong offers to allow them to have worry-free motoring for 3 years. Our cars are now more affordable and with these offers the SEAT range now offers truly great cars at great prices.”

More information can be found at www.seat.ie.

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SEAT Young Driver course has positive effect on accident rates

The pioneering SEAT Young Driver programme is proving to have a positive effect on accident rates among its participants. This is according to research into the subject by Young Driver Training Ltd, the company behind SEAT Young Driver.

A survey among teenagers that have taken the ground-breaking young driver course has revealed that their accident rate is markedly reduced when compared to the overall rate of newly qualified drivers in the UK.

Statistics from the Department for Transport show that two out of ten newly qualified drivers will crash within six months of passing the test*, and drivers aged 17-24 are involved in one in four incidents of serious injury or death on the road, despite accounting for one in eight full UK driving licences.**

By comparison, of those that responded to a Young Driver Survey and had held a full licence for six months or more, fewer than one in ten had been involved in an accident behind the wheel: 9%, which is less than half the national rate.***

Institute of Advanced Motorists (IAM) chief examiner, Peter Rodger said: “It’s good to see early indications that pre-driver courses are producing safer drivers. The IAM has always felt that training drivers over a longer period of time and catching them when their attitudes towards driving are still developing is key to producing a safer driver.

“Facilitating more time to develop skills of observation and anticipation, and to build a broad experience of different traffic conditions, will ultimately save lives.”

Kim Stanton, Marketing Director for Young Driver, added: “Our research, along with data from the Swedish Government, shows that training young people to drive at an early age when they’re much more receptive to road safety messages really could save hundreds of lives per year.”

SEAT Young Driver is the only driver training course of its type in the UK, offering anyone aged between 11- and 17 years old the chance to get behind the wheel with a qualified ADI instructor and learn how to drive.

Research undertaken for the Swedish Government found that establishing a minimum number of hours of pre-test driving experience slashed accidents among young drivers by 40%****. SEAT Young Driver was set up in 2009 based on this research, and remains the only course of its type in the UK.

By the end of 2012 over 60,000 young people will have taken the SEAT Young Driver course, each of them equipped to go into their driving lessons at 17 having learned the fundamentals of driving.

Lessons take place throughout the UK, from Southampton to Glasgow, at venues with facilities for driver training away from the public highway; locations have included The NEC in Birmingham, Brent Cross in London and Metro Centre, Gateshead.

The course includes the very basics of manoeuvring a car, to more complex, real-world skills like overtaking, using a roundabout and reverse parking.

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SEAT introduces the Mii ‘Miinx’

SEAT has announced the introduction of a pink Mii, called the ‘Miinx’.

The Miinx is the work of Cornwall dealership Dales SEAT, and was created as a one-off show car after Sales Manager Tom Rawlings decided one evening that he fancied doing “something different.” Work began immediately, with the dealership choosing a Mii Sport in Deep Black metallic as the basis for the as-yet-unnamed car.

The Mii’s bodywork was covered in a pink gloss vinyl wrap, while the lights were tinted with a translucent film, resulting in a more pronounced, contrasting look.

Once the wrap had been applied, Dales posted a picture on Twitter and asked for some name ideas. ‘Miinky’, as it was for a while, generated plenty of discussion, though eventually the Miinx sobriquet was settled upon.

Aside from the wrap, the Miinx is a standard three-door Mii Sport. Power comes from a 1.0-litre, three-cylinder engine with 75 PS and it gets a generous standard equipment list including 15-inch alloy wheels, air conditioning, leather steering wheel and gear knob, dark tinted rear windows, front fog lights, and sports suspension.

The Mii Miinx is a compact way of making a very big statement. It’s also charitable, with Dales planning to give £100 to the Breakthrough Breast Cancer charity for every car sold.

“One thing’s for sure, the Miinx is a car that always provokes a strong reaction, good or bad,” said Tom Rawlings.

“We’ve been absolutely overwhelmed by the response to the special edition since we launched it. From the day we first parked it outside our showroom, people have made a point of coming in to tell us what they think.

“The car’s also divided opinion on Twitter. I tweeted a photo and within minutes hundreds of people were commenting about it. But we couldn’t believe it when people from all over the place started calling the dealership to enquire about the car. We’ve obviously done something right,” he added.

Dales has received a raft of enquiries about the Miinx – one from as far afield as northern Scotland – and has consequently begun taking firm orders.

Every Miinx sold will come with the SEAT Portable System included – the removable multimedia device that SEAT is currently giving away free with cars bought using SEAT Solutions finance.

For more information on the SEAT Miinx call Dales SEAT now on 01209 821144. Follow Dales on Twitter @DALESCornwall, and SEAT @SEAT_cars_UK

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Mitsubishi Motors’ next-generation Outlander on sale in Japan

Mitsubishi Motors Corporation (MMC) announced the launch of the all-new Outlander mid-size SUV for the Japan market at dealerships throughout Japan today. This will be a homecoming of sorts for the new Outlander after going on sale in Russia and Europe.

This successor of the previous Outlander core model (which sold about 660,000 units during its lifetime) harmoniously balances high levels of safety, high fuel efficiency, and extended utility to provide a “premium driving experience.”

The new Outlander represents the fusion of every facet of MMC’s car-building technology and knowhow. The focus for the new Outlander was on achieving a significantly refined look and feel that oozes quality in its exterior appearance, interior, and driving performance along with world-class safety features such as “e-Assist.” As a result it offers superior on-road safety performance with its advanced occupant safety features and high-performance 4WD drivetrain while also achieving excellent environmental performance through its extensive use of fuel efficiency technologies and reductions in weight.

Mitsubishi Motors’ next-generation outstanding Outlander

Outstanding Environmental Credentials
Designed to be eco-friendly, the Outlander accomplishes this with fuel efficiency and CO2 emission levels that are among the best in class with Outlander diesel models recording 5.8L/100km and 153g/100kms respectively.

The all-new Outlander is fitted with next-generation Smart MIVEC engines with variable lift and timing control and ECO Drive Assistant Function.

The Outlander is offered with a choice of petrol and diesel engines with a diesel six-speed automatic model introduced to the Outlander range for the first time. Available on the Outlander 4WD LS and Outlander Aspire, the 2.2-litre in-line four-cylinder turbo charged MIVEC engine provides a superior level of environmental performance, with CO2 emissions of 153g/100kms which is amongst the best in its class. With a lighter body weight of 1610kg achieved through the optimisation of the body structure, the use of high-tensile strength panelling and improved aerodynamics, the Outlander diesel engine delivers fuel efficiency of 5.8L/100kms.

Outlander 2WD ES models are powered by the petrol 2.0-litre MIVEC engine which produces fuel economy of 7.0L/100kms in five-speed manual transmission and 6.6L/100kms in Continuously Variable Transmission. Outlander 4WD ES models use the 2.4-litre MIVEC engine mated to Continuously Variable Transmission to deliver fuel efficiency of 7.5L/100kms.

Furthermore, the new Outlander is equipped with an eco-friendly driving system, ECO Drive, which notifies the driver when they are driving at maximum efficiency. Turning on ECO mode results in fuel-efficient driving with energy-saving control across the engine, air-conditioning and four-wheel drive systems.

Driving information from the ECO Drive mode is reviewed for each designated time period and a gauge is displayed using five leaves. This encourages the driver to learn and then adopt an environmentally-friendly driving style to achieve a ‘high’ score. This ECO score is displayed every three minutes during driving with a total score displayed for the time from ignition start to when it is turned off. The system also displays the status of environmentally-friendly driving in a bar graph, allowing drivers to understand the level of environmentally-friendly driving in real time.

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Mitsubishi Motors’ New-look ASX

MMAL’s CEO, Mutsuhiro Oshikiri, said the new-look ASX reflects Mitsubishi Motors’ global styling direction of Solid-Safe-Simple.

“The ASX is a popular vehicle in the Australian market and we are confident the new-look model will appeal to customers who want a versatile and stylish compact SUV,” Oshikiri said.

The ASX’s refined Continuously Variable Transmission (CVT) provides a smoother, improved drive experience. Achieved through an adjusted relationship between throttle pedal opening and torque output, the new generation CVT delivers improved engine performance and acceleration.

As the best in class for fuel efficiency, using just 5.7-litres per 100 kilometres, the ASX 4WD Aspire six-speed manual is powered by a 1.8-litre turbo diesel engine. The CO2 emissions for this model are also low at 149 grams per kilometre. This economical performance is achieved via the variable valve timed diesel engine which features Mitsubishi’s MIVEC system, providing maximum outputs of 110kW of power and 300Nm of torque.

The ASX 2WD and ASX 2WD Aspire are powered by the fuel-efficient 2.0-litre engine that drives the front wheels through a choice of either five-speed manual gearbox or CVT and provides maximum outputs of 110kW of power and 197Nm. The 2WD ASX returns competitive fuel consumption figures of 7.9-litres per 100 kilometres in the CVT and 7.7-litres per 100 kilometres in the manual transmisson.

Already highly specified from a safety viewpoint with a five-star ANCAP rating, the ASX range utilises Mitsubishi’s acclaimed RISE (Reinforced Impact Safety Evolution) structure, ASTC (Active Stability Control with Traction Control), Hill Start Control system, ABS, Electronic Brake Distribution, Brake Assist, and seven airbags, including driver and passenger front, side and curtain, and driver knee airbag as standard.

To complement the ASX’s refreshed exterior look, numerous interior and functionality upgrades have been made across the range including increased towing capacities of 1,300kg on petrol models and 1,400kg on diesel models.

Inside the cabin, chrome accents on the A/C dials and combination cluster meter give the interior a boost while the new sleeker steering wheel features easier to use controls.

A new audio system in the ASX 2WD features CD and iPod compatibility while the new generation audio display, available on 2WD and 4WD Aspire models, features a 6.1-inch full colour touch panel and rear-view camera with parking reference lines.

The ASX 2WD receives improved seat trim, steering wheel audio controls and Bluetooth hands-free system. The Bluetooth hands-free system with steering wheel and voice controls boosts convenience, making it easier and safer to make phone calls on the road.

The newly introduced ASX 2WD Aspire has extra features above the ASX 2WD including 17-inch alloy wheels, chrome exhaust, front fog lamps and exterior chrome accents.

The interior of the ASX 2WD Aspire includes leather seat trim with heated front seats and power driver’s seat along with leather-look door trim and privacy glass.

Rain-sensing wipers and dusk-sensing headlamps make journeys in adverse conditions a little easier while the Smart Key system with one-touch start enhances the daily drive. The 2WD Aspire comes standard with reverse sensors and reverse camera to assist driver awareness and visibility.

Top of the range ASX 4WD Aspire builds on the two-wheel drive model’s specifications with the addition of panoramic roof as standard and an easier to use 4×4 button selector to switch between drive modes.

The ASX line-up is available in a range of colours including Starlight, Ironbark, White, Cool Silver, Black, Red and Titanium.

Mitsubishi retail offers a five year / 130,000 km new vehicle warranty, five year Roadside Assist and Capped Price Servicing for the first four years or 60,000 km of ownership on all new vehicles.*

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Mitsubishi Motors Refines the Legendary Pajero

Official Mitsubishi News – MMAL’s CEO Mutsuhiro Oshikiri said the new-look Pajero line-up caters for four-wheel drive enthusiasts at all levels.

“From the entry-level GLX to the luxury Exceed, there is a Pajero to suit all budgets and to cater for all on and off-road needs,” Oshikiri said.

The Pajero is available with a powerful, fuel-efficient 3.2-litre Common Rail turbo diesel engine with the option of a 3.8-litre MIVEC petrol engine in the Exceed model. The Common Rail turbo diesel delivers a massive 147kW of power at 3,800 rpm and 441Nm of torque at 2,000rpm while providing a smooth and fuel-efficient ride of 9.0L/100kms.

The MIVEC petrol engine option provides up to 184kW of power at 6,000rpm and torque of 329Nm at 2,750 rpm while delivering minimal fuel consumption of 13.5L/100km and a comfortable drive.

With such impressive power and torque, the Pajero’s huge three-tonne towing capacity means everything from a boat or caravan to a trailer can be towed with confidence. With flexible seating for up to seven people, the Pajero is the ultimate family car and because the third row of seats can be completely removed or folded and stored under the rear floor, there’s even more room to fit everything in. The addition of rear differential lock as standard across the 13MY Pajero range boosts the versatility of Mitsubishi’s legendary four-wheel drive.

The Pajero range offers outstanding occupant and driver safety utilising the latest Mitsubishi safety technology. Standard safety equipment includes Mitsubishi’s RISE body protection along with front driver and passenger, side and curtain SRS airbags and reversing camera to enhance driver visibility and awareness.

All Pajeros are equipped with MATT (Mitsubishi All Terrain Technology) which delivers superior off-road control and outstanding on-road safety and handling. To bolster the MATT package, 13MY Pajeros now come with rear differential lock as standard across the range. MATT incorporates a number of systems including Active Stability and Traction Control, ABS braking system with EBD and Super Select 4WD II. Super Select 4WD II lets the driver alternate between 2WD and 4WD modes at speeds of up to 100 kilometres per hour on any surface, making the switch from on-road fuel efficiency to off-road traction simple.

Available colour choices across the 2013 Pajero range include Cool Silver, Graphite, Champagne, Ironbark, Warm White, White and pearlescent Pitch Black.

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SEAT unveils the new Ibiza CUPRA

SEAT officially raises the bar in the supermini class with the introduction of the sensational Ibiza CUPRA. First shown as a concept during April’s Beijing International Automotive Exhibition, the Ibiza CUPRA is now unveiled in barely touched production form.

Performance is scintillating, with a 0-62mph time of just 6.9 seconds and a top speed of 142 mph, yet exceptionally efficient, with average fuel consumption of 47.9 mpg.

Due to arrive in the UK in January 2013, the new car follows more than 16 years of heritage. The CUPRA name was born in 1996 as a special, top-of-the-line Ibiza built to commemorate SEAT’s World Rally Championship victory in the 2.0-litre category. Since then a CUPRA has always featured in the SEAT model line-up, with the name adorning both the Ibiza and Leon ranges.

“The Ibiza CUPRA is one of the icons of the SEAT brand,” said James Muir, President of SEAT S.A. “Its stunning design and refined dynamics promise driving fun mile-for-mile. With its innovative technologies, upgraded interior and further improved quality, the new Ibiza CUPRA clearly shows how quickly and consistently our brand is continuing to develop.”

Powered by a 1.4-litre TSI petrol engine that develops 180 PS and 250 Nm, owing to a turbocharger and a supercharger as well as direct injection, the latest Ibiza CUPRAhatchback is truly worthy of the name, and begins the next chapter of the CUPRA success story.

The TSI power unit guarantees exceptionally refined performance during day-to-day driving, while a unique sound actuator in the exhaust system allows for an extra sporty sound when the driver desires it. The seven-speed DSG twin-clutch automatic transmission with its extremely short shift times can be operated via paddles mounted behind the steering wheel.

The chassis of the Ibiza CUPRA has been tuned for maximum agility and precision. The ride height has been lowered compared to the standard car. An XDS electronic differential lock reduces the tendency to under steer and improves handling through fast corners, and an ESP electronic stability system incorporating hill start is part of the safety package that comes as standard on the Ibiza CUPRA. The car has been awarded the maximum five stars in the Euro NCAP crash test.

The new Ibiza CUPRA is a dynamic supermini with a solid and powerful stance. The new face gets a broad grille and very forceful air intakes to emphasise the breadth, solidity and power of the car. The sophisticated design of the front headlamps shows the attention to detail inherent with SEAT workmanship.

The entertainment system in the Ibiza CUPRA is completely new and the high-performance audio system is enhanced by the innovative SEAT Portable System. The highly functional unit is removable for mobile use yet perfectly integrated into the vehicle electronics system. Its extensive functions include a navigation system, Bluetooth audio streaming, a Micro SD card slot for music storage, hands-free phone system with voice control, and an on-board computer.

Additionally, a ‘photo frame’ facility allows users to personalise their system with images, while a useful ‘notepad’ function allows occupants to set handy reminders, and the screen can act as a torch for users when they leave the car at night.

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SEAT reveals the all new Leon

James Muir, President of SEAT S.A, has unveiled the all-new SEAT Leon for the first time at the Volkswagen Group Media Evening. He declared that, “the New Leon requires no compromise from the customer.”

The SEAT President also used the Volkswagen Group Media Evening to unveil the company’s new logo, which has been introduced to coincide with the new Leon’s introduction. “The new Leon will be the first SEAT to wear our new company logo. The new SEAT logo reflects our commitment to clean, precise design and unparalleled engineering excellence,” he explained.

Competing in the fiercely competitive European medium hatchback car sector, the all-new Leon is the first production vehicle to feature SEAT’s new design language, previewed on the IBE, IBX and IBL concept cars. The new Leon will feature a host of innovative technologies to help safety and connectivity, as well as being the first car in its segment to offer full LED lights. The interior features the highest level of craftsmanship, as well as the latest soft-touch materials.

The new Leon is built on the Volkswagen Group’s new MQB platform and is 90kg lighter and despite being 52mm shorter than its predecessor, has more interior space. A range of six petrol and four diesel engines are available, guaranteeing an engine choice to meet all customer preferences. The new Leon will feature engine Start/Stop technology and the most efficient engine option will emit just 99g of Co2.

The new model is the third iteration of Leon and previous generations have earned a reputation for delivering a rewarding and interactive driving experience and the new generation will continue that pattern, thanks to the lighter overall weight and longer wheelbase.

The new model will be manufactured at SEAT’s base in Martorell, near Barcelona in Spain. In total, 1.2 millions Leons have been sold to date since the first model was introduced in 1999.

The first markets to introduce the new Leon will be Germany, Austria and Switzerland, with sales beginning before the end of November.

James Muir also confirmed that the new Leon will become a family of cars. He said: “For the first time ever, the Leon range will expand to include a three-door and sports tourer versions. They will expand the Leon’s appeal as well as its reach within the segment.”

The new Leon arrives in SEAT’s range during the busiest period of new product activity in the company’s history. SEAT’s product offensive has seen the introduction of its new city car, the Mii, as well as an extensively refreshed Ibiza and the recent introduction of the Toledo five-door sedan.

James Muir underlined that the future success of SEAT would also be built on market expansion. He said: “Coupled with our strategy of market expansion, which saw SEAT launch in China earlier this year, SEAT’s future success will be built on new products, in more segments, in more markets.”

The company also points out that it’s the perfect time to buy a new car in Ireland, with the limited edition offer of 3,000KM of free fuel, 3% financing, 3 years warranty, 3 years roadside assistance, 3 year free servicing all available on orders before 21.12.12.

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President of Volkswagen AG reiterates the commitment of the group to Spain

Dr. Martin Winterkorn, president of the Volkswagen AG Board of Directors, has participated in the Hispano-German Entrepreneurs Meeting, which took place in the executive headquarters of the government, and which counted on the presence of the President of Government, Mariano Rajoy, and the German Chancellor, Angela Merkel.

“Volkswagen will continue its close link with Spain in the future,” assured Dr. Winterkorn during his address before the heads of the principal German and Spanish companies. According to the president of the Volkswagen Group, Spain has played an exemplary role in the last few weeks, having taken brave but successful decisions. “Of course, results are not achieved from one day to the next, but the direction is the correct one. I am sure that they will be achieved,” he added.

The President of the Volkswagen AG Board of Directors highlighted the role of the Group within the automobile industry in Spain: “The activities of our Group represent 25% of the Spanish automotive industry and, with the SEAT brand, Volkswagen and Audi, we are among the companies with the highest volume of business in Spain. Besides, we are the major industrial investor in the area of research and development, and we employ more than 18,000 people between the factories of Pamplona and SEAT Martorell.”

Regarding the current situation of the automobile market Dr. Winterkorn pointed out:
“It is true that SEAT is especially suffering the steep drop of the domestic Spanish market, but it is also true that it has the product and the adequate team, so that when the market recuperates, the brand will grow exponentially. SEAT will continue to be a fundamental element in the global strategy of the Volkswagen Group,” he added.

Dr. Winterkorn also made reference to “the high rate of youth unemployment,” which poses “a complicated mortgage upon the future of Europe. Facing it should be the political as well as the economic objective.” He also confirmed the commitment of the company to future generations: “With the ‘Start Up Europe’ Program, we are creating professional opportunities for young engineers. And also here in Spain we are manifesting our commitment with the implementation of dual training,” he said.

“The Volkswagen Group is a perfect example for demonstrating that the ‘European Idea’ has future potential. We have 12 brands in 7 countries of the EU that work together successfully. At Volkswagen, we believe in Europe. And we are willing to give our support so that Spanish and European industries can be strong and solvent in the future,” he concluded.

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SEAT Leon to debut at Paris Motor Show

SEAT is set to unveil the most important new model in its recent history at the 2012 Mondial de l’Automobile – the all-new Leon.

Combining effortless beauty with greater practicality than its two preceding generations, the new Leon is the most advanced car that SEAT has ever produced and a landmark for the Spanish company. The introduction of the new Leon makes the 2012 Paris Motor Show an epoch-defining event for SEAT, during which the first of a new model family is introduced – a family that will extend the Leon’s reach further than ever before.

And with the official introduction of the new, production-ready Toledo hatchback, SEAT really does have compact family car segment covered. The new Toledo boasts an incredible amount of cabin space and a 550-litre boot, wrapped in a compact body shell and with a price that’s more supermini than family car.

Alongside the two new cars, SEAT will also display the exciting Mii FR Line Concept. First shown at the 2012 GTI Treffen event in Worthersee, Austria, the Mii FR Line Concept alludes to how the city car could look were it to become available in FR trim.

Finally, the Paris Motor Show represents the official market introduction of SEAT’s new corporate identity, which brings a more modern, streamlined look to the existing ‘S’ logo found on the grille and tailgate of every SEAT model. It will be used first on the new Leon, before being rolled out to the entire range from 2013.

Speaking about SEAT’s presence at the 2012 Paris Motor Show, UK Director Peter Wyhinny said: “We’re hugely excited about what we have in store for this year’s Paris show. The all-new Leon is a remarkable car, oozing Spanish flair but bursting with technology and offering genuine versatility. We can’t wait to show it in the metal so that its beauty and presence can really be appreciated, and beyond that we’re eagerly anticipating getting people behind the wheel so they can feel just how dynamic this car really is.

“In addition, the introduction of the new, fourth-generation Toledo is a big step for us, because it gives our customers the chance to own a car with unique visual appeal but that packs a practicality punch way above its compact size and price. Its five-door hatchback layout brings the model back to the spirit of the ground-breaking original, which was a huge success. We’re convinced that buyers will take this new Toledo to their hearts.

“And with the stunning Mii FR Line Concept sitting on our Paris show stand too, alluding to a sportier future for the sensational city car, there are good times ahead for SEAT. Adding the new Leon and Toledo to models like the Mii, the Exeo and the multi-award winning Alhambra, the SEAT line-up is bigger, better and more exciting than ever before and there’s much more to come.”

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An Innovative BMW Individual iPad App

Seemingly real paint samples that react to movements of the iPad, leather that you can actually touch as well as see, and individualised image content in many app areas. A new benchmark for innovation, interactivity and customer communication.

BMW Individual, the most exclusive way to drive a BMW, is now available as an interactive experience on the iPad. Thanks to an innovative user interface, this unprecedented virtual product catalogue enables a breathtaking experience of BMW Individual, the BMW premium range.

The app commissioned by BMW M GmbH and developed by Effekt-Etage had a simple aim: to fully exploit the interactive potential offered by the iPad medium in an innovative way, thus creating a new benchmark. The app developed by Effekt-Etage is set to establish a new trend in the category of interactive product magazines.

Its various chapters relate interesting facts about the BMW Individual philosophy, paint finishes, fine leather upholstery and other equipment options. In addition, users can create a virtual vehicle according to their preferences and view the finished result in a Visualiser.

The app is the first to achieve a near-realistic representation of paint finish samples in a virtual environment. In part this is due to Effekt-Etage’s high-quality 3D renderings, which perfectly communicate the BMW Individual paint finishes’ special appeal. In addition, the virtual paint finishes react to movements of the iPad, so the user has the actual impression of moving a real-life paint sample in relation to a light source. This virtual reality effect has also been implemented for the leather samples, allowing the user to leaf through them and touch them.

The interactive capability of this app means that almost every product image can be interacted with, creating a virtual environment that allows users to experience the look and feel of the various equipment details for themselves.

Another outstanding feature is the way the app combines the product information and vehicle configuration processes.

The conventional approach involves the user finding information about products and features such as paint finishes, equipment etc. in a physical catalogue, or on the web. They then begin a separate step of vehicle configuration in a Configurator, beginning with a default vehicle. The BMW Individual app goes one step further by combining these previously separate steps. While reading the various chapters, users are already able to bookmark paintwork finishes, leather colours or other features they like. They can effectively configure their vehicle while gathering information, performing both activities within a single process. As a result, the vehicle initially shown in the Configurator already reflects the user’s individual preferences.

Users can of course save “their” dream car, share it with friends and acquaintances on Facebook, file it in their personal photo album, or send it off in an e-mail.

The BMW Individual iPad app comes in English and German, is optimised for the iPad and iPad2, and is available free of charge in the App Store.

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Car Accessories Distributor Auto Styling’s New Web Site Drives Huge Increase In Visitors

The recent re-design and re-launch of Autostylinguk.co.uk has helped to increase many visitors to the website and plenty of customers finding the right accessories for their car or van.

It has only been a matter of weeks since the brand new Autostylinguk.co.uk has been unveiled but already visits to the car accessories provider have increased and customers commented on the new and more user friendly appearance on the site.

With 10,000 new additions to their range of stock including a wide range of car and van accessories such as Hard Tops, lighting accessories and Tonneau covers motorists can now count on Auto Styling for almost any essential accessories and products built for their needs and their specific vehicle.

With almost every vehicle now covered Auto Styling has broadened its range from its early days in 2002 where the company primarily specialised in 4×4 and Pickup vehicle products such as Toyota 4×4 Accessories and Nissan 4×4 Accessories but now vans, cars, MPVs and many universal products such as seat covers.

Richard Langman, Director at Auto Styling said the new site has produced great results, “Even at such an early stage the new website has helped many motorists find exactly what they are looking for and with our competitive prices we expect sales to experience a boost also.

“With a focus on greater usability of the site and providing the features that customers have been calling out for Auto Styling is now more user friendly, as well as a more streamlined buying process thanks to our new and secure payment system”

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Autostyling Expands Range With Launch Of New Website

One of the UK’s leading distributors of 4×4 accessories has today expanded its vast range of products available online with the launch of a brand new website.

West Midlands-based Autostyling has been selling pickup and SUV accessories to vehicle owners across the UK and Europe since 2002. The company now hopes to cement its market position and attract new customers with the help of its redesigned site and an extra 10,000 new items.

The website contains 4×4 products such as Hard Tops, A Bars, Bull Bars and Side Steps to fit vehicles from all the major manufacturers. There are also new ranges including car accessoriesvan accessories and products for MPVs which come in a huge variety of colours and styles.

Richard Langman, director at Autostyling, said the new site has been designed with users in mind, meaning improved navigation and faster browsing. It is now easier and quicker than ever to find the 4×4 accessory that you’re looking for, while a brand new payment system helps ensure orders are processed and sent out to customers faster than ever.

He said: “The new site was in the planning stage for a quite a while so it’s fantastic to see it go live. We’re extremely pleased with the look and feel of the site and being able to browse the tens of thousands of products by brand, vehicle or product range will make the process of finding accessories easier than ever before.

“We’re hoping our customers will also appreciate the new-look site and find it easy to pick out their ideal products, whether they’re looking for Ford 4×4 accessories or Mitsubishi 4×4 accessories.”

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Palazzi Motor Cars re design’s The Godfather Roadster

Tony Palazzi of PalazziMotorcars.com released the new handcrafted, Limited Edition XLR Godfather Roadster, the ultimate 400 to 500 horse power art deco restyling of the Cadillac XLR, created by Master Builder Tony Palazzi.

Palazzi Motor Cars re design's The Godfather Roadster

The Godfather Roadster is a luxurious car that was transformed by Master Builder Tony Palazzi of Palazzi Motorcars. Designed to reflect Excalibur-style design and built upon General Motor Company’s automotive technology, the spirited craftsmanship of the Godfather Roadster is unparalleled in the line-up of customized automobiles.

“Throughout my career, I’ve created many stylish cars – but the Godfather Roaster is the ultimate. It is an instant classic – with the heritage and visual characteristics of yesterday and all of the conveniences of today’s automobiles,” explained Tony Palazzi, Master Builder. “This is a beautiful automobile. It begins with my original handcrafted Godfather Roadster design and offers the ultimate GM performance under the hood. Each car is further personalized to reflect the individuality of each customer. Driving this Roadster, each customer will feel like the Godfather.”

ABOUT THE GODFATHER ROADSTER
The Godfather Roadster is a spirited, limited series automobile, each painstakingly handcrafted by Palazzi Motorcars. Built on the 2002-2005 Ford T-bird body, as well as the 2004- -2010 Cadillac XLR body.

Godfather Roadster offers exceptional front, side and rear art deco styling. The curvy Roadster edition is equipped with the best of both worlds – it offers a nod to the past with nostalgic lines and iconic details, and boasts the advanced technology and reliability of cars of today. Contact Tony Palazzi 1 800 480 3001 or tpalazzi@sympatico.ca for XLR Godfather Roadster photos.

ABOUT PALAZZI MOTORCARS
Palazzi Motorcars is an independent North American Car Company dedicated to building exceptional one of a kind automobiles that are unparalleled in design, and offering the ultimate in today’s comforts and purring with tomorrow’s supercharged technology.

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GQ Unveils The GQ Citroën Concept Car

GQ has created made to measure suits, personalised aftershaves, handmade shoes and limited-edition accessories, it has given its name to racehorses, bars and houses. So it was only a matter of time before GQ took its penchant for the bespoke to its logical conclusion: its very own concept car. Working with French automotive design legends Citroën, and with a smattering of Savile Row magic, GQ presents the GQ Citroën concept car.

GQ Unveils The GQ Citroën Concept Car

Dylan Jones, Editor of GQ, commented, “I wanted something practical, something cool and something idiosyncratic. The GQ car needed to have the “want” factor, but it also needed to look, feel and “drive” like the sort of car no sane man could ignore. We think it looks very, very special.”

Having taken a brief from Dylan Jones, Citroën’s team, lead by British designer Mark Lloyd, took a GT body style and blended it with classic Citroën detailing. Combining classically sophisticated features and contemporary styling with a sculpted front end, rounded rear, strong body contours and sleek concave rear windscreen – a signature Citroën design.

The minimalist interior detailing and upholstery was provided by Patrick Grant, the Creative Director of Savile Row tailors, E. Tautz. The car’s cabin is accessed by rear coach doors, opening to reveal a spacious, comfortable and futuristic cabin.

Dynamic performance and environmental responsibility were also key requirements for this project. The car is powered by a plug-in Hybrid with a 1,598 cc, 4-cylinder direct injection petrol engine offering a sporty 0-60mph in a time of just 4.5 seconds, an electronically limited top speed of 155 mph and CO2 emissions of just 80g/km.

Mark Lloyd, Chief Designer of Citroën’s International Projects added, “Where this car works so well with GQ is that it fits with the current attitudes of conspicuous consumption. It is understated rather than in-your-face, sleek rather than macho. With the skill of a Savile Row tailor on the car’s interior we have achieved that bespoke, fitted feel, both inside and out.”

Domagoj Stefan Dukec, Citroën’s Design Supervisor, commented; “For me, the car that has always represented the pinnacle of automotive excellence and refinement is the GT – the Grand Tourer. It is not the all-out sports car, rather it is something gentlemanly, it has performance and it is for travelling, not racing. We wanted to create something that, like GQ, was aspirational, but also retained the classic automotive ideals. We didn’t want a car for the mass market. We wanted a car for GQ.”

The GQ Citroen concept car is featured in the April issue of British GQ, and car was revealed in the “flesh” on the 4th March at a private event in central London.

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DragonFire Racing Takes Over Round 3 and 4 in Lucas Off Road Racing Series

DragonFire Racing, a leader in custom performance racing vehicles, accessories and custom racing performance parts, today announced that its team took top finishing positions at the Lucas Offroad Racing series in Surprise Arizona earlier this month. Saturday started with Jerry Welchel winning Unlimited 2, Todd Romano taking third in Unlimited UTV and Hans Waage taking first in Limited UTV on Sunday.

dragonfireracing

“It was some amazing racing and thanks go out to my staff and friends for making it all happen ,” said Todd Romano, spokesperson for DragonFire Racing. “We are in a great position to take three different point championships and are excited with the progress the team is making. The weekend would not have been a success without the help of our sponsors: Team Green Kawasaki, FOX Racing, ITP Wheels and Tires and Gear One.”

The Lucas Off Road Racing Series (LOORRS) combines the traditions of midwest, short course off road racing with a West Coast influence. LOORRS brings intense side-by-side action on tracks that test the most seasoned racers. The 2009 LOORRS season features tracks in Lake Elsinore, Calif., Primm, Nev. And Surprise, Ariz.

DragonFire Racing is an industry leader in the performance racing field and a one stop shop for fabrication, paint, performance and protection for stock and custom ATV, Side-by-Side and other off road racing vehicles. In addition to the Yamaha Rhino parts, racers can find a wide selection of ATV exhausts and side-by-side parts, for all major brands including the Polaris Razer, Kawasaki Teryx, Arctic Cat Prowler and Honda Big Red parts.

With a 10,000 square foot corporate facility and newly opened retail facilities in Lake Havasu City, Ariz. and San Diego, Calif., DragonFire Racing has grown to be a reliable and preferred solution for outdoor racing enthusiasts. For more information on the Yamaha Rhino 700 EFI or DragonFire Racing, please visit http://www.DragonFireRacing.com.

About DragonFire Racing
DragonFire Racing is a leader in custom racing performance parts and accessories for Yamaha Rhinos Performance, Sand Rails, Pre-Runners, Arctic Cat Prowlers, Polaris Rangers, Kawasaki TeryxSide X Side parts, ATVs with headquarters in Mesa, Arizona. Focused on building performance accessories and turnkey race vehicles, DragonFire Racing delivers high performance parts and vehicles to customers and dealers worldwide. DragonFire Racing has franchises in California and Arizona. For more information, please visit the company’s website at http://www.DragonFireRacing.com.

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