Category Archives: Automotive Solutions

BMW’s New Strategic Actions Changing Face of Retailing

Warlingham, UK, 2014-3-11 — /EPR Automotive News/ — BMW performed well even in the days of recession. An organization can even capitalize on crises which is a capability. BMW emerged as a stronger brand recently.

The Europe’s premier car show revealed the cracking models such like first front-wheel BMW, a new Mini, the Rolls-Royce Ghost series 2 and the new BMW 4 series Gran Coupe.

BMW also steal the show while presenting the award-winning i3 city car and the i8 sports car with electrifying technologies.

BMW has produced cars with electric strengths bypassing the hybrid technologies.

The brand has positioned itself while addressing the need for technology in the 21st century as the vehicles are made with similar technological-patterns. For instance, the new battery and lighter composites have resources that of technology.

BMW’s revival from the economic downturn is because of its effective marketing operations which provided huge backing because of the huge investment.

“The whole future of retail is probably going to change in the next five years faster than it has done in the last 100 years, because our expectations are all different.

Ian Robertson, sales and marketing chief and member of BMW’s board of management, mentioned the retail future of BMW. According to him the face of retailing would change in next five years more quickly than the pace it had in last 100 years. ‘’Our expectations are all different’’, he added.

BMW’s 80-85% customers are fully exposed to the digital world, who do prior thorough research using digital platforms and then reach the showroom doors. So re-designing has taken place working on digital platforms along with other transformations consequently such as change in whole dealer interface.

The car-acquisition processes have also been redesigned at BMW.

With the similar model as that of Apple’s Genius Bar, BMW initiated ‘’Product Genius’’. This has been made possible with recruitment of right experts in tablet-holding products and those who possess right knowledge and skills.

BMW has targeted the right market via management of effective planning. It’s a great time for businesses to acquire the digital competency because of its fast-pace acceptance by general public. Now, bigger population of online users takes buying decisions on the basis of online car reviews and expert opinions on automotive blogs. BMW worked on similar strategy of acquiring digital success and achieved market share in the industry.

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Motorists are Needlessly Wasting Fuel Through Ignorance

Whilst the usual focus of TorqueCars is on car tuning, they spend a lot of time educating drivers, making the roads a safer place and keeping the flow of traffic going.

The forums are full of tips and pointers from seasoned car tuners and enthusiasts from around the world making it a great destination for people looking for sound advice.

TorqueCars note that there are a few common mistakes drivers make that are costing them hundreds each year.

Poor maintenance of the car wastes money. Oil changes are vital and reduce wear and tear on the engine. Good quality oils can also save fuel by effectively reducing the friction in the engine. Low oil levels and using the wrong oil really accelerates engine wear and worn engines are less efficient and will use more fuel.

Additionally when filters get clogged up, air fuel and oil they add restrictions into the engine decreasing efficiency.

Tyre pressures make a big difference to your fuel consumption. Under inflated tyres can adversely affect your handling, in addition to wasting fuel. TorqueCars owner Waynne Smith says, “In the real world simple things like checking tyre pressures, adjusting your driving style and correctly servicing your car can make a massive difference to your motoring expenses and costs.”

Driving style and habits are certainly one of the biggest wastes of resources. Most inexperienced drivers are guilty of at least some of the following fuel wasting habits.

Driving too fast – this can waste around 15% of your fuel or more! Going at 50mph is a lot more fuel efficient than driving at 70mph. Every 5 mph over 70 uses exponentially more fuel.

Braking hard also wastes a lot of momentum. Just easing off the throttle earlier as you approach a stop or junction will also avoid wasting fuel.

There is also another top tip from TorqueCars. Choose the right gear! Contrary to popular belief being in too high OR too low a gear will waste fuel. Your aim should be to keep the car in it’s power band where it is most efficient. Going outside of this will not only waste fuel but will increase the wear and tear on your engine resulting in costly repairs.

In addition to these fuel saving tips there are some tuning modifications you can apply to your car to maximise your fuel. TorqueCars website goes into these in some detail and they range from remaps, internal engine work and modification to the wheels and tyres.

Via EPR Network
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SEAT Offers 3 Years Of Worry-Free Motoring

SEAT Ireland has unveiled a quintet of special offers to take the stress out of buying a new car in 2013. The SEAT brand is enjoying a renaissance in Ireland, with two new models set to arrive in showrooms in the coming months: the generously-proportioned new Toledo, which goes on sale in November, and an all-new Leon, due to arrive in 2013.

However, SEAT customers won’t have to wait to avail of a host of new car offers. Buyers of all new SEAT cars from the newly revamped range can avail of 3% finance, one of the lowest rates available from any lender, as well as 3 years of free servicing which will take much of the worry out of both purchasing and owning a new car in 2013. Additionally, SEAT is offering 3 years roadside assistance, a 3 year car warranty and, for cars ordered before December 21st, there will be 3,000km of free fuel.

“In these challenging times customers will naturally look for a value proposition and we were able to realign all of our product range and add 10-15% of additional value either through price reductions or additional specification,” said Adam Chamberlain, Brand Director of SEAT Ireland. “Now, alongside a great product proposition, consumers have got very strong offers to allow them to have worry-free motoring for 3 years. Our cars are now more affordable and with these offers the SEAT range now offers truly great cars at great prices.”

More information can be found at www.seat.ie.

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SEAT Young Driver course has positive effect on accident rates

The pioneering SEAT Young Driver programme is proving to have a positive effect on accident rates among its participants. This is according to research into the subject by Young Driver Training Ltd, the company behind SEAT Young Driver.

A survey among teenagers that have taken the ground-breaking young driver course has revealed that their accident rate is markedly reduced when compared to the overall rate of newly qualified drivers in the UK.

Statistics from the Department for Transport show that two out of ten newly qualified drivers will crash within six months of passing the test*, and drivers aged 17-24 are involved in one in four incidents of serious injury or death on the road, despite accounting for one in eight full UK driving licences.**

By comparison, of those that responded to a Young Driver Survey and had held a full licence for six months or more, fewer than one in ten had been involved in an accident behind the wheel: 9%, which is less than half the national rate.***

Institute of Advanced Motorists (IAM) chief examiner, Peter Rodger said: “It’s good to see early indications that pre-driver courses are producing safer drivers. The IAM has always felt that training drivers over a longer period of time and catching them when their attitudes towards driving are still developing is key to producing a safer driver.

“Facilitating more time to develop skills of observation and anticipation, and to build a broad experience of different traffic conditions, will ultimately save lives.”

Kim Stanton, Marketing Director for Young Driver, added: “Our research, along with data from the Swedish Government, shows that training young people to drive at an early age when they’re much more receptive to road safety messages really could save hundreds of lives per year.”

SEAT Young Driver is the only driver training course of its type in the UK, offering anyone aged between 11- and 17 years old the chance to get behind the wheel with a qualified ADI instructor and learn how to drive.

Research undertaken for the Swedish Government found that establishing a minimum number of hours of pre-test driving experience slashed accidents among young drivers by 40%****. SEAT Young Driver was set up in 2009 based on this research, and remains the only course of its type in the UK.

By the end of 2012 over 60,000 young people will have taken the SEAT Young Driver course, each of them equipped to go into their driving lessons at 17 having learned the fundamentals of driving.

Lessons take place throughout the UK, from Southampton to Glasgow, at venues with facilities for driver training away from the public highway; locations have included The NEC in Birmingham, Brent Cross in London and Metro Centre, Gateshead.

The course includes the very basics of manoeuvring a car, to more complex, real-world skills like overtaking, using a roundabout and reverse parking.

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Confused.com Reveals That Drivers Are Unaware Of Rewards For Good Driving

The thought of having a telematics device fitted to their car may worry some drivers, and many drivers have not even heard of Telematics technology. However Confused.com has come up with a solution: the ‘Confused.com MotorMate’ driving app which is now available on Android and launched today on iPhone to coincide with the launch of the iPhone 5.

Confused.com MotorMate app will allow drivers to monitor their driving behaviour by using their mobile phones GPS. The app will assist drivers in finding out about telematics and how they can be rewarded for good driving. The app is free to download from Google Play and Apple’s App Store.

With the introduction of telematics devices safe drivers may no longer have to pay the same high car insurance price as someone who drives like a ‘bat out of hell’. Telematics devices, which monitor a driver’s skill and rewards good driving, are becoming increasingly popular, according to car insurance experts at comparison site, Confused.com, who now have several black box insurance providers on their books and have their own telematics app. However, new research also shows that many drivers remain unaware that they could be rewarded for good driving.

Almost two out of five drivers (38%) say they would consider having a telematics device fitted in their car. However, almost half (47%) of drivers have told Confused.com that they are still unaware of the new telematics, or black box, devices, which can reduce car insurance costs for careful drivers. Once they know about the boxes, saving money is a motivator for 86% of drivers, and deterring theft by using a black box as a tracking device is a motivating factor for 43% of drivers.

Young drivers are most likely to consider having the devices fitted: 40.5% of 17-24 year olds say yes they would consider getting a telematics device fitted, compared to an overall average of 38%.

Regionally, London has the least awareness of telematics. Only 36% of drivers said ‘yes’, they have heard of telematics, black boxes or pay-as-you-drive technology, compared to a national average of 44% and just 34% of London’s drivers say they would consider having one of the boxes installed, as opposed to Northern Ireland where a whopping 54% of drivers say yes to the idea of the devices.

Significantly more men than women (50% v 39%) have heard of this new technology, but interestingly a similar number of men and women would consider having the devices fitted: 38% of women and 39% of men.

Joanne Garcia Head of Emerging Products at Confused.com said: “Telematics offers drivers the chance to save money on car insurance. Although the benefits are there for all drivers, it can be especially welcome to younger drivers considering that 17-20 year olds are paying an average of £2,491 for a comprehensive policy.”

“Also by offering our customers our Confused.com MotorMate app if they are unsure of telematics it allows customers to try the telematics experience before having to commit. The app allows us to reward our customers for being good drivers. By using the app drivers can really understand how they drive and over time they can improve on their driving skills, making them a safer driver and hopefully making our roads safer too.”

Anyone interested in finding out more about telematics can download the free app called Confused.com MotorMate

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Europcar’s Lost Property Reveals The Secret Life Of Its Hire Cars

Europcar the leader in car hire services in Europe for business and leisure users, hires out thousands of vehicles every day. But the variety of weird and wonderful items left by customers never fails to puzzle Europcar staff.

Unsurprisingly, sunglasses, CDs and loose change are the most common items left in Europcar vehicles. However, some customers carry more intriguing cargo when they travel, as Europcar’s lost property department has recently reported. Some of the more unusual items found in Europcar vehicles include 30 plants, two 6×10 ft. oil paintings, a live mouse in a cage, hedge trimmer and ashes in an urn.

The urn of ashes was found when a vehicle was returned by a car hire at Belfast airportcustomer. The ashes of the customer’s mother had been brought over from South Africa and the customer was relieved to have them back so that she could scatter them at her mother’s birth place.

And all the glasses that go unclaimed are recycled as part of Europcar’s ‘Go Green’ pledge.

Perhaps the best item was left behind by a car hire in Blackpool customer. It was a life-size dummy, dressed as an old lady and left in the boot of a Ford Focus. The Europcar driver had the fright of his life when he thought he’d found a body.

“Judging from our lost property, our vehicles have a tale to tell,” said Ken McCall, Managing Director, Europcar UK Group. “But our staff always go out of their way to reunite our customers with their forgotten items, no matter how bizarre.”

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Europcar Announces Winner Of Social Media Caraoke Competition

Europcar the leader in car hire services in Europe for leisure and business users, has crowned David Sodergren, from Edinburgh, the winner of its highly successful social media campaign.

The Europcar Caraoke Competition, which ran across both YouTube and Facebook, encouraged consumers to show off their star quality in a bid to find the UK’s best in-car karaoke performer.

With weekly prizes up for grabs and the grand prize of the Fiat 500, 148 videos were submitted which were watched by 79,578 members of the public via YouTube, as Europcar tapped into the consumer appetite for TV talent shows. David was chosen, based on hundreds of votes by the general public on the Europcar Facebook page, winning with their rendition of The Final Countdown by Europe.

Commenting on the success of the Caraoke Competition, Ken McCall, Managing Director, Europcar UK Group said: “We are absolutely delighted for our winner, David, and want to thank everyone who took part in this very successful competition. It was another example of Europcar’s focus on engaging with consumers, using social media to create a buzz around our brand by reaching out to a new audience. We had a 33% increase in Facebook likes since the start of the competition so we’re very pleased with the results achieved.

“As market leader, Europcar continues to look at new ways to communicate with our customers. We continue to harness the power of social media to raise brand awareness and encourage consumers to explore Europcar’s innovative range of car hire services.”

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Confused.com Launches A New Mobile Phone App To Reward Good Drivers

Confused.com has announced the launch of MotorMate, a new easy-to-use driving app that shows people how good a driver they are at the touch of a button, whilst earning rewards.

The app mirrors in-car telematics technology which is where a black box is fitted to a car monitoring driving performance and potentially allowing good drivers to benefit from cheaper car insurance premiums.

The app also allows drivers who are interested in telematics but are unsure about installing a little black box in their car to ‘try before you buy’.

The app has been developed in an exclusive partnership with MyDrive Solutions, the pre-eminent driver behavioural profiling company in the insurance telematics industry, and RoSPA (The Royal Society for the Prevention of Accidents), to deliver an app that allows drivers to earn real rewards and understand how good a driver they are compared with expert RoSPA drivers, who represent the gold standard for safe driving. The app is free to download from Google Play and Apple’s App Store.

The app monitors driving behaviour every second and also filters the quality of the GPS data ensuring the driver gets the most accurate evaluation of their driving behaviour. For example, if a driver is moving slowly through congestion, the app will not mark down the driver for driving too slowly, it will recognise the location and traffic build-up and will filter this from the final score, ensuring the driver score is accurate.

The Confused.com MotorMate app also has a unique heartbeat functionality where it will check in with the phone holder every day to communicate that it is working properly and to ensure that all data is being recorded on every trip.

All individual driving trips made using the app are scored out of 5 stars based on the user’s anticipation of the road, braking, acceleration, and driving at a sensible speed. Feedback on a driver’s behavior will usually be given 10 minutes after the journey has ended (subject to network coverage).

An overall ‘Confused.com MotorMark’ is given after the user has driven 250 miles in total (this doesn’t have to be during one journey – it can be a multiple of journeys). Their ‘Confused.com MotorMark’ score will be out of 100 – 100 being an expert driver and 20 being a driver who needs improvement.

The ‘Confused.com MotorMark’ score is a reflection of how the user drives overall, taking into account factors such as anticipation, pace, acceleration, braking and cornering and gives a more thorough understanding of the driver’s behaviour. The overall score also benchmarks the user’s driving score with that of an advanced RoSPA driver.

MotorMate will allow drivers to look at their driving patterns by reviewing their driving score, and seeing where there’s room for improvement. By using the app as a monitoring tool, drivers should increase their driving score over time, making them a safer driver in the process and making the roads even safer.

As users of the app become safer drivers, they could reduce their car insurance costs since being a safer driver should reduce the risk of being involved in an accident, which means less claims and potentially cheaper car insurance premiums. In fact, this is just how ablack box insurance policy works in real life, and those who opt for a telematics policy, will ultimately be rewarded for being a good driver.

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Europcar Reveals Ace Of Spades As The Top In-Car Tune

Europcar, the leader in car hire services in Europe for leisure and business users, is on the hunt for the best in-car karaoke singer.

With its fun Caraoke Competition for the summer, Europcar is calling on the public to post their personal performances in their ‘car’ on Facebook. The most entertaining performance, as voted for by visitors to Europcar’s Facebook page, will win the grand prize of a Fiat 500 car.

“You only need to sit in a traffic jam and look at the driver in the car next to you or behind you to realise that in-car singing is a great stress reliever,” said Ken McCall, Managing Director, Europcar UK. “So we thought we’d mount our own hunt for the best in-car karaoke singer with our Caraoke Competition. And there’s a great incentive; the best performance voted for by visitors to our Facebook page will win a Fiat 500 car.”

Marking the launch of the competition, Europcar asked its own UK staff about their in-car singing habits.

More than 88% admitted to being secret in-car singers and the favourite song to sing at the top of their lungs whilst in the car was ‘Ace of Spades’ by Motorhead. Least favourite was pop classic ‘Dreadlock Holiday’ by 10cc. The top 3 selected songs were ‘Ace of Spades’, ‘Dancing in the Moonlight’ by Toploader and ‘The Final Countdown’ by Europe.

The competition plays on the unspoken but often witnessed, urge motorists have to sing out loud in their car, when they hear their favourite tune on the radio. With so many singers and wannabe performers entering talent shows but falling short of their big break, Europcar’s Caraoke provides a great opportunity for the more eclectic singers and entertainers to prove their worth.

The idea of the Europcar Caraoke Competition is to inspire people to show their star quality and get them to record their favourite song from a list of 10 classics including the Troggs hit, ‘Wild Thing’ and ‘Lady Marmalade’ by Labelle and then upload their videos to Facebook using YouTube’s API feed. Entrants are encouraged to campaign for themselves by collecting votes for their Caraoke videos through their own Facebook friends and groups.

In addition to the grand prize, a series of weekly prizes will be given until August 22nd including Amazon e-vouchers, Eastern Airways flights, an overnight stay plus dinner and breakfast at a Hand Picked Hotels property, Garmin Sat Nav systems, Samsung Galaxy Tablets, Driving Experience packages and Spa Days at the luxurious 5 Star hotel resort Stoke Park. Weekly prize winners will be selected via a prize draw giving entrants more chances to win prizes.

Promoting the competition, Europcar will also be hosting two road show events to encourage shoppers to participate in its Caraoke Competition. Europcar is encouraging people to make a date in their diaries to exhibit their talents by recording their videos in the Europcar Caraoke car at the road shows taking place in Bluewater, Kent at the end of July and the Bullring, Birmingham on Saturday August 11th.

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Europcar Searches Southern England For The Latest Karaoke Singing Sensation

Europcar, the leader in car hire services in Europe for leisure and business users, has launched a competition to find the best in-car karaoke singer in the UK. And shoppers visiting Bluewater on the 28th July 2012 will have a chance to record their entry at a special Europcar roadshow.

The car is the stage in the latest cutting-edge and engaging social media campaign from Europcar, which plays on the karaoke culture and builds on the huge popularity of talent shows. With so many singers and wannabe performers entering talent shows but failing to hit the big time, Europcar’s Caraoke Competition provides a great opportunity for the more eclectic singers and entertainers to prove their worth and drive away in a cool Fiat 500.

The idea is to get people recording their favourite song from a list of 10 classics, including the hit by Europe, ‘The Final Countdown’ and ‘Dancing in the Moonlight’ by Toploader and then uploading their videos to Facebook. Then consumers will be encouraged to vote for their favourite videos and share them on Facebook using the YouTube API feed. The performance with the most votes will win the grand prize of a Fiat 500.

Whilst motorists can film their own videos in their own time, Europcar is making it even easier for Kent residents to join in the fun and show off their talents by hosting a special live roadshow at the Bluewater shopping centre on 28th July on the Ground Floor, outside Marks & Spencer, from 10:30 – 18:00. Budding karaoke performers will be able to record their own videos for immediate uploading to Facebook.

In addition to the grand prize, a series of weekly prizes will be given out until August 22nd including Amazon e-vouchers, Eastern Airways flights, an overnight stay plus dinner and breakfast at the exclusive Hand Picked Hotel, Garmin Sat Nav systems, Samsung Galaxy Tablets, Driving Experience packages and Spa Days at the luxurious 5 Star hotel resort Stoke Park. Weekly prize winners will be selected via a prize draw giving entrants more chances to win prizes.

“Our job, as market leader is to set the standard across the board,” said Ken McCall, Managing Director, Europcar UK Group. “From car hire to social media strategies and campaigns our objective is to keep Europcar at the forefront of the marketplace by implementing innovative techniques that drive the business forward and change consumer expectations of car hire.

“Caraoke is a light-hearted campaign and we want Kent shoppers and motorists to get into the groove with us and have some fun. With talent shows becoming increasingly popular, Europcar is urging shoppers to come down to Bluewater and show-off their singing voices. A new car could be theirs, and it might be the big break they’ve been looking for.”

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Confused.com Releases Unique Social Burglar Experiment Footage

Confused.com recently conducted a unique social burglar experiment, following research revealing that 19% of the UK does not have any home and contents cover. To highlight the importance of having home insurance, the price comparison company invited members of the public to get involved with a secretive campaign based around burglary, becoming the first comparison website to embrace social media with such a campaign.

The first phase of the campaign began by asking more than 600 people who entered the competition to visit a page on the Confused.com website and state the town or city the clues in the video pointed to:
www.confused.com/home-insurance/articles/win-one-of-the-UKs-most-stolen-items-in-our-burglary-experiment.

The first three people who guessed the correct location from the clues given were then sent a video which told them about an opportunity to steal high value items from a vacant property in Bristol. In the video, they were asked to travel to Bristol Temple Meads train station, where they were met by an actor.

The competitors were then, one by one, picked up by the in-character actor from the video in a van and taken to the location in Bristol, where they were told to gain entry noiselessly and take what they could find. The competitors were filmed inside the house and were left unaware as to whether anybody would return to the house.

A video of the experience can be found at: www.youtube.com/watch?v=q7eMdQEPzNE.

The competitors included Alex from Brighton, who stated on the day that he had been burgled in the past while sleeping.

Security expert John Humphries of Defend and Protect Ltd has 17 years of security experience. He was asked to give his professional opinion of the contestant burglary footage and commented that Alex was surprisingly adept, most likely because he’d been burgled.

Sharon Flaherty, head of PR and content at Confused.com said: “With this campaign we were looking to create something immersive that demonstrated very clearly the importance of having home insurance and contents cover. We wanted to demonstrate that even members of the public with no burgling experience can gain access to a house and be in and out within minutes having stolen high value or sentimental items, and came up with this unique way to do so.

“In order to make it as authentic as possible, the contestants knew very little about the experience, something that was very important as we wanted to gain the insight of a security expert who could analyse the movements of the contestants and also give tips regarding home security. Interestingly, John Humphries said that the contestant who had been burgled was perhaps more at home in this experiment, as its clear that he now understands just what a burglar is looking for and where. I only hope those watching this don’t have to experience a burglary just to appreciate how devastating it can be.”

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Europcar Launches New Social Media Campaign

Europcar, the leader in car hire services in Europe for leisure and business users, has launched an innovative new social media campaign for the summer.

Using YouTube and Facebook, the Europcar Caraoke Competition sets out to find the best in-car karaoke singer in the country – with a grand prize of a Fiat 500 car plus weekly prizes up for grabs. The campaign is another example of Europcar’s thought leading marketing strategy, following 2011’s multi-faceted freeDeliver campaign, engaging customers and social media savvy consumers alike.

The Caraoke campaign plays on the karaoke culture and builds on the huge popularity of talent shows. With so many singers and wannabe performers entering talent shows but falling short of their big break, Europcar’s Caraoke provides a great opportunity for the more eclectic singers and entertainers to prove their worth and drive away in a cool Fiat 500.

The social media campaign will be focused on promoting the X-factor style competition and be hosted on Facebook, utilising the YouTube API feed.

The Europcar Caraoke competition comprises two aspects to encourage maximum engagement amongst motorists and inspire people to show their star qualities. The idea is to get people recording their favourite song from a list of 10 classics, including the Troggs hit, ‘Wild Thing’ and ‘Dancing in the Moonlight’ by Toploader, and then uploading their videos to YouTube.

The second part of the campaign aims to get consumers voting for their favourite videos and sharing them via Facebook. The performance with the most votes will win the car.

In addition to the grand prize, a series of weekly prizes will be given out between July 25th and August 22nd including Amazon e-vouchers, Eastern Airways flights, an overnight stay plus dinner and breakfast at a Hand Picked Hotel, Garmin Sat Nav systems, Samsung Galaxy Tablets, Driving Experience packages and Spa Days at the luxurious 5 Star hotel resort Stoke Park. Weekly prize winners will be selected via a prize draw by Promo Veritas giving entrants more chances to win prizes.

Promoting the competition, Europcar will also be hosting two road show events to encourage shoppers to participate in its Caraoke competition. These will take place in Bluewater, Kent on Saturday 28th July and the Bullring, Birmingham on Saturday August 11th. Europcar is urging people to make a date in their diaries to exhibit their talents by recording their videos.

The totally interactive campaign reinforces Europcar’s position as number one in the European car hire marketplace as it brings a more personal and friendly voice to the brand in a market where social interaction with car hire firms is usually only one way.

“Our job, as market leader is to set the standard across the board,” said Ken McCall, Managing Director, Europcar UK Group. “From car hire to social media strategies and campaigns our objective is to keep Europcar at the forefront of the marketplace by implementing innovative techniques that drive the business forward and change consumer expectations of car hire.

“With Caraoke we aim to reach a new audience; raising awareness of Europcar’s innovative car hire services to the social media savvy population.”

The Caraoke competition will be hosted on the company’s Facebook page, found at:http://www.facebook.com/EuropcarUK

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Europcar To Use Electric Bikes To Improve The Efficiency Of Its Delivery And Collection Service

Europcar, the leader in car hire services in Europe, is aiming to keep its customers moving throughout London this summer. The company has increased the use of electric bikes to improve the efficiency of its vehicle delivery and collection service, working in partnership with logistics company, AutoClenz.

Transport for London (TfL) has advised that, as much as possible, travellers should use public transport from mid-July through to September, but there will still be businesses and individuals that need the flexibility of being in their own vehicle, and Europcar believes car hire for specific journeys in and around London may be more convenient than people driving their own vehicles into the capital. Europcar has therefore taken the initiative to implement the most streamlined processes for car hire in London.

Europcar has worked with logistics company, AutoClenz, for more than a year, exploiting the efficiency and environmental benefits of the electric bikes used by AutoClenz delivery staff. Now, AutoClenz will be employing more delivery agents to carry out vehicle deliveries and collections on behalf of Europcar, using electric bikes across the capital. The electric bikes can be folded up and put into the boot of a car, enabling AutoClenz agents to deliver a hire vehicle on behalf of Europcar, retrieve the bike and slip through traffic to collect the next vehicle without delay or adding to congestion.

“There’s no question that getting around London during July and August will be more challenging,” said Ken McCall, Managing Director, Europcar UK Group. “But for some businesses and individuals there’s just no way to avoid using their vehicles rather than public transport. Our goal is to do as much as possible to make these journeys as stress-free, without adding to the congestion with our own delivery and collection vehicles.

“Working in partnership with AutoClenz, their delivery and collection agents will be able to get around more quickly than if they were on 4 wheels, especially around the more congested areas. This is part of our commitment to delivering the same quality service to our customers during this intensely busy period.

“Our partnership with AutoClenz is also an important part of our ‘Green Pledge’, helping us reduce fuel consumption and CO2 emissions. The electric bikes are light, clean and easy to load into vehicles.”

Deryck Worrall, Director of AutoClenz added: “We are investing in more electric bikes for our business as a whole as part of our commitment to a greener service. And through our partnership with Europcar we are pleased to be helping the market leader deliver a high quality customer experience, particularly when we know getting around London will be at its most challenging.”

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Carrentals.co.uk Advises Olympics Fans to Book Summer Car Hire Soon

Leading online car hire price comparator Carrentals.co.uk has issued a warning to travellers heading to the UK for the Olympic Games this summer – book your car hire soon. The website has seen a steep rise in bookings for Olympics car hire recently and predicts that prices and availability will continue to be impacted.

Carrentals.co.uk reports that demand is up for car hire around the Olympic Games this summer, meaning that prices are rising too as supply shortens. As such the website has issued a warning to travellers – that they need to book their Olympics car hire as soon as possible. The site is currently home to deals such as car hire from London Gatwick Airport from only £14 per day.**

Carrentals.co.uk has more than 5 years’ experience in helping people compare all the best car hire deals around, from all the top names in the sector. As thousands of people prepare to head to London for the 2012 Olympic Games, Carrentals.co.uk can help them to get around on a budget – with deals such as car hire from just £16 per day from Heathrow Airport*.

Gareth Robinson, Managing Director of Carrentals.co.uk, commented, “We always like to try and offer people the best advice on car hire ahead of major events, and for the Olympics this year advance booking is essential. Car hire prices and availability are both still very likely to change between now and the start of the Games.”

The Carrentals.co.uk service compares car hire deals from up to 50 rental companies, including Alamo, Auto Europe, Avis, Budget, Hertz, Holiday Autos and Sixt, in over 15,000 locations worldwide. To compare the latest car hire deals visit www.carrentals.co.uk.

*Price correct at time of writing for 1 week car hire from July 26th for rentals collected at Heathrow Airport.

**Price correct at time of writing 1 week car hire from July 26th for rentals collected at Gatwick Airport.

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Carrentals.co.uk Introduces New, Enhanced Website

Online car hire price comparison specialist Carrentals.co.uk has announced the launch of its latest website, which it has put together in consultation with customers and site users.

The online comparator, which helps travellers and tourists source cheap car hire from more than 50 top name suppliers, surveyed its users and worked customer feedback into the new site’s design and functionality.

The end result is a site which offers users simpler navigation through search results, better filtering functionality and a faster, cleaner user interface.

Gareth Robinson, Managing Director of Carrentals.co.uk, says: “It’s great to be able to announce the introduction of our latest website incarnation, and we’re pleased to have been able to engage our users in the process. Customers will now be able to find cheap car hire around the world more quickly and easily than ever.”

“Our users should enjoy the improved navigation and simpler, cleaner interface – and we think that this will help us to consolidate our place at the top end of the travel industry.”

Since launching in 2003 Carrentals.co.uk has grown to become one of the UK’s leading car hire comparison websites booking over 650,000 rentals to date and celebrated its 5th birthday as a comparator in February 2012.

Carrentals.co.uk compares car hire to find the best available vehicle and price from up to 50 rental companies including Alamo, Auto Europe, Budget, Holiday Autos and Sixt, in over 15,000 locations worldwide.

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Europcar launches new mobile application on iPhone and Android

Europcar, the leading car rental company in Europe, has launched a new mobile application available on iPhone and Android. Easy to use with added value services, the new application makes booking a car more simple and enjoyable than ever. Customers can make reservations and search for details on any Europcar car hire locations worldwide, at the touch of a button. This new mobile application reflects Europcar’s commitment to support its customers in their mobility needs.

“The usage of mobile phones, and particularly smartphones, is playing an ever increasing role in society and statistics now show that around 25% of total mobile users shop using their smartphones. With the development of this mobile application, we therefore wish to accompany our customers at important steps of their everyday lives by providing them with a new booking experience that is simple and brings them added value. Development of digital services is a key component of our strategy to be a leading and innovative mobility actor,” explained Jehan de Thé, Europcar Group e-commerce Director.

Europcar’s new mobile applications have been developed to help customers throughout their rental experience, from identifying Europcar car hire locations to picking up and using the car.

The new optimized booking path requires only 3 steps to book a car:
– Define, time and place of rental
– Choose the vehicle
– Payment options (immediately or at the rental location)

During the booking, customers will also have the possibility to enrich their reservation with extras (e.g. child seats or a GPS/Sat Nav); at the end of the booking it is also possible to store personal data, in order to significantly speed up future bookings.

Europcar’s application offers added value functionalities such as augmented reality, allowing customers to use their mobile phone camera to visualise how to find the nearest station or, thanks to the ‘car finder’ function, customers can take a photo of where they parked, store this in the Europcar App and then use augmented reality to find their way back to the car.

Europcar will promote this new application through three videos, which will be available on Europcar’s YouTube page, pin-pointing possible different uses of the mobile application: for business customers, for a planned trip and for a last minute reservation.

Europcar also has an optimised mobile website, especially for customers who are not equipped with an Android or iPhone phone.

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121Carhire.com Advises Olympics Fans to Book Car Hire Well in Advance

Leading car hire bookings website 121carhire.com has reported high demand for car hire with just 50 days until the Olympic Games.

The website has seen bookings spike around the Olympics recently – with nearly 50% of reservations made for the period between 20 July and 11 August.

Sports fans from overseas have also been booking car rental in big numbers – with 121Carhire.com reporting reservations from places including New Zealand, Malaysia and Hong Kong.

Michael Bond, spokesperson for 121carhire.com, says, “We’ve seen a big jump in demand for cars lately, and with just 50 days until the Olympics we advise early booking.”

“With people travelling into the UK from all over the world the way to ensuring great value and plenty of choice is to book well in advance of the Games this summer.”

121Carhire.com reports that the top 5 countries booking Olympic Games car hire between 20 July and 11 August are:

Top 5 Countries Booking Car Hire –

1. Great Britain
2. USA
3. The Netherlands
4. Italy
5. Switzerland

To check the latest offers and availability, visit www.121carhire.com.

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Europcar Announces 40% Off Car Hire For Londoners Looking To Escape The Capital

Europcar, the leader in car hire services in Europe, is helping Londoners escape the crowds flocking to the city for this summer’s Olympic Games. Those living and working in the capital can get away for less with up to 40% off car hire from Europcar – the ideal opportunity to swap the city for the country.

Ken McCall, Managing Director, Europcar UK Group, said: “The spotlight is on London this summer, with thousands of people expected to visit the city to cheer on the athletes.

“It’s going to be hugely exciting, but for those who would rather get away from the expected congested roads and increased pressure on public transport, we’re offering a helping hand with our discount of up to 40% off car hire in the UK.”

Londoners also won’t have to stress about picking up or dropping off the hire car. Europcar’s freeDeliver service delivers the car to their door and collects it at the end of their trip without any additional charge.

All UK bookings, for 2 days or more, benefit from Europcar’s unique freeDeliver service, which is available for all customers who live within 15 miles of any of Europcar’s 200 locations.

In addition to reducing the cost of car hire by 40%, the deal also includes unlimited mileage and a Damage Liability and Theft Waiver at no additional charge.

Ken McCall concluded: “Summer in the capital is going to enormously exciting, but for those who don’t want to be part of the Olympic experience, up to 40% off car hire will make it more affordable than ever for them to swap the hustle and bustle for a relaxing break in another part of the UK.”

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New Car Rental Offers from 121carhire.com Offer Summer Holiday Savings

121carhire.com – the dedicated car hire booking website – has this week announced a choice of new prices designed to help tourists rent a car for less on summer holidays this year. As many people get set to head to the beaches of Greece and Spain, the website is offering new savings with collections available at local airports.

The beaches and resorts of southern Spain remain a hugely popular draw with Brits, and 121carhire.com can this year help people stretch their holiday budgets thanks to new deals. UK tourists love the Mediterranean climate thanks to it offering guaranteed sunshine and great beaches, and travellers heading there can currently book car hire from only £9 per day*.

Tourists around the UK trust the 121carhire.com brand to help them save money on car hire wherever they may be travelling to. If people are planning family holidays on the beaches of the Greek Islands this year they can enjoy trips on a budget thanks to new Corfu Airport deals starting from just £16 per day**.

Michael Bond, spokesperson for 121carhire.com, commented: “At this time of year many people’s thoughts turn to getting away for a family holiday and some sunshine, and we can get them the best value possible car hire deals. By logging on to our site people can save money on car hire to get better value for money on any trips to Spain, the Greek Islands and more this year.”

To search for and book the best value summer car hire deals visit www.121carhire.com.

*Price correct for rental collected from Malaga Airport on June 13th, returned June 20th 2012, subject to change.

** Price correct for rental collected from Corfu Airport on June 13th, returned June 20th 2012, subject to change.

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Olympics Car Hire Advance Bookings on The Rise says Carrentals.co.uk

Award-winning car hire specialist Carrentals.co.uk has reported high demand for rental cars ahead of the 2012 Olympic Games – and has advised people to be smart and book ahead to get a value for money deal around the Games. The website has seen a bump in the number of people booking advance car hire deals as they head to the London Olympics.

The statistics issued by Carrentals.co.uk demonstrate that up to four times as many people have reserved rental cars for the days between 20 July and 12 August this year in comparison with one year ago. 40% will be picked up from London’s Gatwick or Heathrow airport.

Most vehicles have been reserved for July 20 and 21 2012, ahead of the Olympic Games opening ceremony on July 27th. Carrentals.co.uk reports that around the Olympics the bulk of people are booking cars for 10 to 12 days, with half of bookings made registered for collection at Gatwick and Heathrow airports.

Carrentals.co.uk Managing Director, Gareth Robinson, says: “We’re definitely seeing more and more bookings ahead of this year’s Olympic Games in comparison with twelve months ago. This should go on rising too we think, with people needing to know that the various public transport resources will be under strain this summer.”

“Tickets to travel by train in the UK are pricey and there will be high demand for them, making getting around in big groups or with families quite difficult. Renting a car lets people travel at their own pace and enjoy events around the UK, not just in the capital.”

Carrentals.co.uk is the UK’s leading car rental comparison site, comparing deals from up to 50 rental companies including Alamo, Auto Europe, Budget, Holiday Autos and Sixt, in over 15,000 locations worldwide.

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