Tag Archives: BMW

BMW’s New Strategic Actions Changing Face of Retailing

Warlingham, UK, 2014-3-11 — /EPR Automotive News/ — BMW performed well even in the days of recession. An organization can even capitalize on crises which is a capability. BMW emerged as a stronger brand recently.

The Europe’s premier car show revealed the cracking models such like first front-wheel BMW, a new Mini, the Rolls-Royce Ghost series 2 and the new BMW 4 series Gran Coupe.

BMW also steal the show while presenting the award-winning i3 city car and the i8 sports car with electrifying technologies.

BMW has produced cars with electric strengths bypassing the hybrid technologies.

The brand has positioned itself while addressing the need for technology in the 21st century as the vehicles are made with similar technological-patterns. For instance, the new battery and lighter composites have resources that of technology.

BMW’s revival from the economic downturn is because of its effective marketing operations which provided huge backing because of the huge investment.

“The whole future of retail is probably going to change in the next five years faster than it has done in the last 100 years, because our expectations are all different.

Ian Robertson, sales and marketing chief and member of BMW’s board of management, mentioned the retail future of BMW. According to him the face of retailing would change in next five years more quickly than the pace it had in last 100 years. ‘’Our expectations are all different’’, he added.

BMW’s 80-85% customers are fully exposed to the digital world, who do prior thorough research using digital platforms and then reach the showroom doors. So re-designing has taken place working on digital platforms along with other transformations consequently such as change in whole dealer interface.

The car-acquisition processes have also been redesigned at BMW.

With the similar model as that of Apple’s Genius Bar, BMW initiated ‘’Product Genius’’. This has been made possible with recruitment of right experts in tablet-holding products and those who possess right knowledge and skills.

BMW has targeted the right market via management of effective planning. It’s a great time for businesses to acquire the digital competency because of its fast-pace acceptance by general public. Now, bigger population of online users takes buying decisions on the basis of online car reviews and expert opinions on automotive blogs. BMW worked on similar strategy of acquiring digital success and achieved market share in the industry.

###

An Innovative BMW Individual iPad App

Seemingly real paint samples that react to movements of the iPad, leather that you can actually touch as well as see, and individualised image content in many app areas. A new benchmark for innovation, interactivity and customer communication.

BMW Individual, the most exclusive way to drive a BMW, is now available as an interactive experience on the iPad. Thanks to an innovative user interface, this unprecedented virtual product catalogue enables a breathtaking experience of BMW Individual, the BMW premium range.

The app commissioned by BMW M GmbH and developed by Effekt-Etage had a simple aim: to fully exploit the interactive potential offered by the iPad medium in an innovative way, thus creating a new benchmark. The app developed by Effekt-Etage is set to establish a new trend in the category of interactive product magazines.

Its various chapters relate interesting facts about the BMW Individual philosophy, paint finishes, fine leather upholstery and other equipment options. In addition, users can create a virtual vehicle according to their preferences and view the finished result in a Visualiser.

The app is the first to achieve a near-realistic representation of paint finish samples in a virtual environment. In part this is due to Effekt-Etage’s high-quality 3D renderings, which perfectly communicate the BMW Individual paint finishes’ special appeal. In addition, the virtual paint finishes react to movements of the iPad, so the user has the actual impression of moving a real-life paint sample in relation to a light source. This virtual reality effect has also been implemented for the leather samples, allowing the user to leaf through them and touch them.

The interactive capability of this app means that almost every product image can be interacted with, creating a virtual environment that allows users to experience the look and feel of the various equipment details for themselves.

Another outstanding feature is the way the app combines the product information and vehicle configuration processes.

The conventional approach involves the user finding information about products and features such as paint finishes, equipment etc. in a physical catalogue, or on the web. They then begin a separate step of vehicle configuration in a Configurator, beginning with a default vehicle. The BMW Individual app goes one step further by combining these previously separate steps. While reading the various chapters, users are already able to bookmark paintwork finishes, leather colours or other features they like. They can effectively configure their vehicle while gathering information, performing both activities within a single process. As a result, the vehicle initially shown in the Configurator already reflects the user’s individual preferences.

Users can of course save “their” dream car, share it with friends and acquaintances on Facebook, file it in their personal photo album, or send it off in an e-mail.

The BMW Individual iPad app comes in English and German, is optimised for the iPad and iPad2, and is available free of charge in the App Store.

Via EPR Network
More Automotive press releases

Mini Mania

Mini Mania was founded in 1974 and has grown to become a multi-million dollar market leader that provides high quality aftermarket parts that include its own ULTRIK(tm) line of high performance parts and very specialized services to a growing customer base of approximately 100,000 consumers around the world.

Mini Mania solidified its market leadership position in 2001 by becoming the first company in the US to import the then all new BMW MINI to use as a product and performance test bed. Shortly thereafter, Mini Mania began to offer a suite of “lifestyle enhancement products” that appeal to recent purchasers of the MINI Cooper™ automobile.

Mini Mania is headquartered in a 16,000 square foot state-of-the-art facility in the Northern California foothills outside of Sacramento. The company’s dynamic web site is truly a one of a kind information portal for any Mini Cooper enthusiast, containing over 50,000 pages of unique content augmented with 50,000 part numbers, technical articles and interactive community forums. Each month 75-100,000 individuals access the web site for research and purchase of Mini Cooper parts and accessories.

The company has recently opened Mini Mania UK, a standalone subsidiary in the UK, www.minimaniauk.co.uk to better serve the growing European market. For more information: Mini Mania, Inc. www.minimania.com, 800.946.2642.

Via EPR Network
More Automotive press releases