Tag Archives: car configurator

SEAT introduces the Mii ‘Miinx’

SEAT has announced the introduction of a pink Mii, called the ‘Miinx’.

The Miinx is the work of Cornwall dealership Dales SEAT, and was created as a one-off show car after Sales Manager Tom Rawlings decided one evening that he fancied doing “something different.” Work began immediately, with the dealership choosing a Mii Sport in Deep Black metallic as the basis for the as-yet-unnamed car.

The Mii’s bodywork was covered in a pink gloss vinyl wrap, while the lights were tinted with a translucent film, resulting in a more pronounced, contrasting look.

Once the wrap had been applied, Dales posted a picture on Twitter and asked for some name ideas. ‘Miinky’, as it was for a while, generated plenty of discussion, though eventually the Miinx sobriquet was settled upon.

Aside from the wrap, the Miinx is a standard three-door Mii Sport. Power comes from a 1.0-litre, three-cylinder engine with 75 PS and it gets a generous standard equipment list including 15-inch alloy wheels, air conditioning, leather steering wheel and gear knob, dark tinted rear windows, front fog lights, and sports suspension.

The Mii Miinx is a compact way of making a very big statement. It’s also charitable, with Dales planning to give £100 to the Breakthrough Breast Cancer charity for every car sold.

“One thing’s for sure, the Miinx is a car that always provokes a strong reaction, good or bad,” said Tom Rawlings.

“We’ve been absolutely overwhelmed by the response to the special edition since we launched it. From the day we first parked it outside our showroom, people have made a point of coming in to tell us what they think.

“The car’s also divided opinion on Twitter. I tweeted a photo and within minutes hundreds of people were commenting about it. But we couldn’t believe it when people from all over the place started calling the dealership to enquire about the car. We’ve obviously done something right,” he added.

Dales has received a raft of enquiries about the Miinx – one from as far afield as northern Scotland – and has consequently begun taking firm orders.

Every Miinx sold will come with the SEAT Portable System included – the removable multimedia device that SEAT is currently giving away free with cars bought using SEAT Solutions finance.

For more information on the SEAT Miinx call Dales SEAT now on 01209 821144. Follow Dales on Twitter @DALESCornwall, and SEAT @SEAT_cars_UK

Via EPR Network
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SEAT reveals the all new Leon

James Muir, President of SEAT S.A, has unveiled the all-new SEAT Leon for the first time at the Volkswagen Group Media Evening. He declared that, “the New Leon requires no compromise from the customer.”

The SEAT President also used the Volkswagen Group Media Evening to unveil the company’s new logo, which has been introduced to coincide with the new Leon’s introduction. “The new Leon will be the first SEAT to wear our new company logo. The new SEAT logo reflects our commitment to clean, precise design and unparalleled engineering excellence,” he explained.

Competing in the fiercely competitive European medium hatchback car sector, the all-new Leon is the first production vehicle to feature SEAT’s new design language, previewed on the IBE, IBX and IBL concept cars. The new Leon will feature a host of innovative technologies to help safety and connectivity, as well as being the first car in its segment to offer full LED lights. The interior features the highest level of craftsmanship, as well as the latest soft-touch materials.

The new Leon is built on the Volkswagen Group’s new MQB platform and is 90kg lighter and despite being 52mm shorter than its predecessor, has more interior space. A range of six petrol and four diesel engines are available, guaranteeing an engine choice to meet all customer preferences. The new Leon will feature engine Start/Stop technology and the most efficient engine option will emit just 99g of Co2.

The new model is the third iteration of Leon and previous generations have earned a reputation for delivering a rewarding and interactive driving experience and the new generation will continue that pattern, thanks to the lighter overall weight and longer wheelbase.

The new model will be manufactured at SEAT’s base in Martorell, near Barcelona in Spain. In total, 1.2 millions Leons have been sold to date since the first model was introduced in 1999.

The first markets to introduce the new Leon will be Germany, Austria and Switzerland, with sales beginning before the end of November.

James Muir also confirmed that the new Leon will become a family of cars. He said: “For the first time ever, the Leon range will expand to include a three-door and sports tourer versions. They will expand the Leon’s appeal as well as its reach within the segment.”

The new Leon arrives in SEAT’s range during the busiest period of new product activity in the company’s history. SEAT’s product offensive has seen the introduction of its new city car, the Mii, as well as an extensively refreshed Ibiza and the recent introduction of the Toledo five-door sedan.

James Muir underlined that the future success of SEAT would also be built on market expansion. He said: “Coupled with our strategy of market expansion, which saw SEAT launch in China earlier this year, SEAT’s future success will be built on new products, in more segments, in more markets.”

The company also points out that it’s the perfect time to buy a new car in Ireland, with the limited edition offer of 3,000KM of free fuel, 3% financing, 3 years warranty, 3 years roadside assistance, 3 year free servicing all available on orders before 21.12.12.

Via EPR Network
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