Tag Archives: City cars

SEAT introduces the Mii ‘Miinx’

SEAT has announced the introduction of a pink Mii, called the ‘Miinx’.

The Miinx is the work of Cornwall dealership Dales SEAT, and was created as a one-off show car after Sales Manager Tom Rawlings decided one evening that he fancied doing “something different.” Work began immediately, with the dealership choosing a Mii Sport in Deep Black metallic as the basis for the as-yet-unnamed car.

The Mii’s bodywork was covered in a pink gloss vinyl wrap, while the lights were tinted with a translucent film, resulting in a more pronounced, contrasting look.

Once the wrap had been applied, Dales posted a picture on Twitter and asked for some name ideas. ‘Miinky’, as it was for a while, generated plenty of discussion, though eventually the Miinx sobriquet was settled upon.

Aside from the wrap, the Miinx is a standard three-door Mii Sport. Power comes from a 1.0-litre, three-cylinder engine with 75 PS and it gets a generous standard equipment list including 15-inch alloy wheels, air conditioning, leather steering wheel and gear knob, dark tinted rear windows, front fog lights, and sports suspension.

The Mii Miinx is a compact way of making a very big statement. It’s also charitable, with Dales planning to give £100 to the Breakthrough Breast Cancer charity for every car sold.

“One thing’s for sure, the Miinx is a car that always provokes a strong reaction, good or bad,” said Tom Rawlings.

“We’ve been absolutely overwhelmed by the response to the special edition since we launched it. From the day we first parked it outside our showroom, people have made a point of coming in to tell us what they think.

“The car’s also divided opinion on Twitter. I tweeted a photo and within minutes hundreds of people were commenting about it. But we couldn’t believe it when people from all over the place started calling the dealership to enquire about the car. We’ve obviously done something right,” he added.

Dales has received a raft of enquiries about the Miinx – one from as far afield as northern Scotland – and has consequently begun taking firm orders.

Every Miinx sold will come with the SEAT Portable System included – the removable multimedia device that SEAT is currently giving away free with cars bought using SEAT Solutions finance.

For more information on the SEAT Miinx call Dales SEAT now on 01209 821144. Follow Dales on Twitter @DALESCornwall, and SEAT @SEAT_cars_UK

Via EPR Network
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SEAT Brings in Dual Vocation Training System

SEAT has announced it will replace the current training system in its Apprentices School with a dual one, based on the German system. This will combine theory and practice, and provide students with solid professional experience. The new syllabus will increase the number of hours by 57% (from 2,950 to 4,625) in comparison to the current system, and gives equal importance to training and work in terms of hours.

The new dual training model at SEAT’s Apprentices School will be a three-year course of study. Students will sign a training and apprenticeship contract, and all will receive a monthly payment. First-year apprentices will receive 250 Euros, second-year students 420 Euros, and third-year students 530 Euros.

Josef Schelchshorn, SEAT’s Vice-president for Human Resources, expressed his great satisfaction at the introduction in Spain of a system similar to the German one. “The project means a quantum leap in quality for our School. We are broadening and improving the training of apprentices before they join SEAT, while at the same time forging closer links with the world of work”.

Schelchshorn added that, “it is a matter of great pride for SEAT to be able to contribute to Spanish society in the form of quality training and employment.”

To date SEAT has been offering two years of Middle Grade vocational training cycle, completed with an additional one-year training course to provide students with better qualifications before joining SEAT. The syllabus now becomes broader: 1,700 work-hours are included in one of the company’s production plants, whereas to date 600 hours had been devoted to practical work in workshops. Productive practical work is also introduced in the training centre itself in order to respond to the needs of some company technical departments, allowing students to put their theoretical knowledge to practical use.

Also, first-year students will be provided with 160 hours of hands-on in-factory training in July, to which a total number of 200 hours for English language training will be added in the second and third years, as well as the continuous specialised training offered to those workers already on the SEAT workforce. Each apprentice will also have a personal tutor for the duration of the apprenticeship.

For the current academic year 2012-2013, SEAT will have an intake of 61 new first-year student apprentices, chosen from a record number of 400 applicants for the centre. As has been the case to date, once the apprentices have successfully concluded their three-year course of study, they will be entitled to join SEAT on a long-term contract. Thanks to the new contractual relationship provided by dual training, the students’ links and identification with the company will be strengthened, while at the same time increasing the attractiveness of both the centre itself and of SEAT as an employer.

Via EPR Network
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SEAT Announces Significant Expansion In China

SEAT has announced it is committed to expanding its activities in China, following its strong presence at the Beijing Motor Show and the unveiling of SEAT showrooms in eight major Chinese cities on 24 April 2012.

Sporty leisure vehicles with a high degree of functionality are currently experiencing a considerable increase in demand in China. Following the market launch of the Leon, SEAT continued its response to the rapidly growing Chinese car market by showcasing the new Ibiza CUPRA Concept at the Beijing Motor Show. Making its world premiere at the event, the Ibiza CUPRA Concept is a close-to-production taster of the new generation of this sporty brand icon.

SEAT also featured the award-winning Alhambra. Using the Beijing Motor Show as an opportunity to gauge initial public reaction, the Alhambra could join the SEAT line-up in China in 2013, also as an import model produced in Europe.

James Muir, Chairman of SEAT, said: “SEAT has arrived in China. We are launching our success story on this market with our state-of-the-art, attractive city showrooms and with the SEAT Leon as the entry model.

“Here in China, we are observing a groundswell of increasingly discerning customers that want to differentiate themselves with their cars. SEAT stands for emotional design and state-of-the-art engineering, for guaranteed driving fun mile-for-mile. Our unique combination of design and performance, of technology and precision secures for us an enormous potential within this key marketplace.”

At the Beijing Motor Show, SEAT’s show stand displayed the new SEAT corporate identity. Characterised by a bright, expansive design, with, warm and welcoming colours, it reflected the design philosophy and the core values of the Spanish brand – clear, precise and distinctive in a highly attractive way.

All the new showrooms in China were designed in line with this new brand identity, which is scheduled for implementation worldwide. The cities to receive showrooms were: Changsha, Chengdu, Chongqing, Nanjing, Shenzhen, Suzhou, Wuhan and Zhengzhou.

The SEAT dealer network in China has planned to expand further over the next few months, reaching 15 operations by the end of 2012. This summer will see showrooms open in Guangzhou, Hangzhou, Nanning, Xi’an und Xiamen, with Beijing and Shanghai following.

Via EPR Network
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SEAT Reports Improved Profits As A Result Of Increased Exporting

SEAT has announced that internationalisation enabled it to weather the storm affecting the Spanish market in 2011 and forge ahead with its plans for growth and profitability. SEAT passed the 5 billion euros mark in terms of revenues (5,049 million, 8.3% more than the previous financial year), thanks to an increase in exports and the market success of its products.

The difficult economic situation didn’t prevent the Volkswagen Group brand from devoting 555 million euros (7% up on last year) to investment and R&D. In spite of this, SEAT improved its operating account by almost 100 million euros (30%), ending 2011 with a result totalling -232 million euros compared to the -330 million of the previous financial year. Earnings after tax improved by 43 million (41.3%) to -61 million euros.

During the presentation of the company’s results for 2011 SEAT’s President James Muir said: “SEAT has delivered on its commitments. We have improved all our indicators and this year we want to continue in the same direction.”

In 2011 SEAT delivered 3.1% more vehicles (350,009 units) worldwide, in spite of the Spanish market crisis, and at year’s end it was car registrations leader for the second year running in Spain. The company made up for the downturn in its home market by an 11.4% increase in exports, which now account for almost 80% of total deliveries.

The upturn was particularly significant in Germany (+20.9%), France (+14.6%), the United Kingdom (+9.6%) and Italy (+6.5%). SEAT increased its market share in the European Union, and also sold 35.4% more in Mexico, plus 35.6% more in North Africa and the Middle East.

Holger Kintscher, SEAT executive Vice-president for Finances and Organization remarked on the improved profits, saying: “Our company is following the plan laid out to achieve profitability. We have continued to increase earnings and optimise costs, and this has enabled us to improve our results. We have also created more than 1,000 employees and invested 555 million euros to consolidate our future. We are on the right track.”

In 2011 SEAT broadened and updated its product range with the launch onto the Spanish market of the Mii, the brand’s new city car, signalling its return to the city cars segment and greater market coverage. The Mii was joined by the revamped Exeo and the Alhambra 4, extending the range of SEAT’s award-winning MPV with a four-wheel drive version.

Thanks to the success of SEAT products and the start-up of the Audi Q3, the company increased production at Martorell, its main production facility, by 5.5%, totalling 353,420 vehicles. Both elements enabled SEAT to become one of Spain’s major generators of employment. SEAT also finalized a new, more modern and flexible collective agreement, partially linking pay to company results, as well as paving the way for the creation of yet more jobs.

The new city car Mii and the new Ibiza, the brand’s and Spain’s best-selling car, will be joined after the summer break by the new Toledo and the 5-door Leon.

Via EPR Network
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