With The FTC “Red Flags Rule” Deadline August 1, 2009, Fast Approaching, Ford Dealerships In Denton, Sherman And Denison, Texas Are Already Well Ahead Of The August Deadline Thanks To The Expertise Of Lionheart Assurance Solutions, LP

The FTC’s new Red Flags Rule mandates an August 1, 2009 deadline for every US auto dealership to adopt a formal program to prevent and respond to customers purchasing vehicles with stolen identities. Just this week, one dealership in Houston, Texas found itself dealing with 11 vehicles fraudulently sold to an identity thief.


Ford dealerships in Denton, Sherman and Denison, Texas are already well ahead of the August deadline. Over the past 3 months, these dealerships have worked with the Dallas/Fort Worth office of Lionheart Assurance Solutions, LP to prepare for the Red Flags Rule. Lionheart Assurance began by training all of their executives, creating an awareness of the new “culture of security” the FTC is expecting. Then, those executive teams began to communicate this new process to every employee in the dealership.

Employees were scheduled to attend Lionheart Assurance training sessions specifically dealing with their exposure to identity theft both directly and indirectly. For example, what if a service technician works on a vehicle and the customer has inadvertently left a document in the vehicle with personal identifying information? Maybe it’s just their payroll check stub, but the outcome could be costly for the dealer if not handled properly.

Michael McCoy, identity theft expert and author of the book, “The Silent Crime: What You Need to Know About Identity Theft”, states in his introduction, “…consumers would rather ignore risk and go on with life than fret and worry about potential identity theft. In other words, most people would rather exhibit ‘blissful ignorance’ regarding identity theft loss than proceed with the confusing, complex, time consuming, and expensive process of securing and protecting their identity”. Most of us simply are not aware of our exposure to identity theft and the trail of personal identifying information we leave unsecured.

Lionheart Assurance Solutions, LP reports that after completion of the training, employees find they change procedures in their offices and more fully verify customer’s identities. Some auto dealers are now recording finger prints on the closing sales documents.

A confidentiality document is signed by every employee indicating their understanding and completion of the training provided by Lionheart Assurance. In addition, a comprehensive identity theft product is made available as a voluntary employee benefit. Employees are given tips to protect their identities at home, such as how to protect their mail, credit cards, social security numbers and driver’s license numbers from identity thieves.

Lionheart Assurance provides periodic updates of the employee policy and trains new employees as they are hired. 

Pat Parker, Sr. VP of Business Development and Training for Lionheart Assurance said, “Our role is to not only assist auto dealers in understanding how to improve security, but also to help in mitigating their liability associated with data breaches. It’s significant because if dealers don’t put a plan in place by the August 1 deadline, the FTC can fine them as much as $2,500 for selling a vehicle to a buyer with a stolen identity.” Unfortunately, the consequences for auto dealers don’t stop there. Each subsequent violation can carry a fine of up to $11,000.

In servicing auto dealers, Lionheart Assurance calls on specially trained Agents, certified to assist in the identity theft mitigation process.

As August fast approaches, buyers beware – you may find auto dealerships will ask more questions to confirm your identity and ask for other forms of identification, much like the retail industry has begun to put in place. An increasing number of dealerships now display notices that they have taken proactive steps to protect non-public information for both customers and employees.

About Lionheart Assurance Solutions, LP
With offices around the country, Lionheart Assurance Solutions, LP is a unique business services firm specializing in employee group legal and identity theft protection benefits for businesses of all sizes. Serving over 210,000 corporate and individual North American clients since 1997, Lionheart Assurance Solutions, LP assists clients in mitigating risks associated with the loss of employee or customer data by helping them to establish an ongoing program of compliance with federal identity theft laws. As part of a comprehensive affirmative defense strategy, Certified Identity Theft Risk Management Specialists (CITRMS) conduct company-wide identity theft awareness training for all employees, and group identity theft protection and legal access plans are made available to all employees as payroll deduction benefits.

Lionheart Assurance also offers employee group legal plans designed to enhance worker productivity by helping employees keep their focus on their work instead of on personal problems. For small to medium-sized clients, Lionheart Assurance offers a full range of plans that help small businesses to “level the playing field” by providing access to the kinds of legal and consultative advice that typically only a large corporation can afford.

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Europcar Is Offering Free Delivery And Collection For Car And Van Hire With Its New weDeliver Service

Europcar, the UK’s leading vehicle rental company, is offering free delivery and collection for car and van hire with its new weDeliver service, allowing customers to phone the company and get a car delivered to their door within a guaranteed two hour time window.

Europcar’s free delivery and collection service is designed to make car hire much more accessible and convenient at a time when people are looking for a safe and convenient way to get away in the UK for their holidays. The service is available for car and van hire of more than two days.

Unlike competitors where the customer has to be taken back to the rental location or car clubs where the car has to be collected from, or returned to, a designated parking spot, Europcar will deliver the car to the customer’s door ensuring their holiday can begin without delay. At the end of the auto hire, the car will be collected and taken back to its original location by Europcar.

Delivery and collection is free for the first ten miles and after that a small, per-mile charge will be applied. The service is available from 152 of Europcar’s 197 locations (excluding car hire in London and airports where good transport links make collecting a vehicle easier for consumers) and, once booked by phone, the car or van will be delivered to the customer’s home within the two hours time slots from Monday to Friday and Saturday morning.

“The timing for this couldn’t be better,” said Catriona Lougher, Marketing Director for Europcar. “We know our customers want convenience, value and a simple, no nonsense car hire service. With household budgets stretched, and with reports that more of us will be staying in the UK for holidays this year, car hire is really coming into its own – whether it’s for a bigger, more reliable vehicle for a holiday or to replace a second family car.

“While we have a strong network of locations that puts us on average just 20 minutes away from every customer, the time and logistics needed to collect a vehicle can be a barrier, especially when you have luggage and children to organise too. By removing the need to collect the car we are opening up car hire to a much wider range of customers. This is all part of Europcar’s drive to become the UK’s most consumer focused car hire company giving customers their car, their way.”

About Europcar: 
Europcar is the European leader in passenger car and light utility vehicle rentals. The company serves business and leisure customers, providing car hire in Edinburgh and throughout Europe, Africa, the Middle East, Latin America and the Asia-Pacific region. Since March 2007 with the acquisition of Vanguard EMEA, its network comprises over 5,300 rental outlets in 160 countries. The Europcar fleet has an average CO2 of 158g/km compared to the average UK car park* which has 164.9 g/km CO2.

Excluding franchise operations, in 2008 Europcar signed more than 10 million rental contracts, with 8,000 employees and a fleet exceeding 225,000 vehicles. In September 2008, Europcar and U.S. market leader Enterprise Rent a Car joined forces in a strategic alliance to form the world’s largest car rental network, with more than 1.2 million vehicles and 13,000 locations around the world.

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DragonFire Racing Takes Over Round 3 and 4 in Lucas Off Road Racing Series

DragonFire Racing, a leader in custom performance racing vehicles, accessories and custom racing performance parts, today announced that its team took top finishing positions at the Lucas Offroad Racing series in Surprise Arizona earlier this month. Saturday started with Jerry Welchel winning Unlimited 2, Todd Romano taking third in Unlimited UTV and Hans Waage taking first in Limited UTV on Sunday.


“It was some amazing racing and thanks go out to my staff and friends for making it all happen ,” said Todd Romano, spokesperson for DragonFire Racing. “We are in a great position to take three different point championships and are excited with the progress the team is making. The weekend would not have been a success without the help of our sponsors: Team Green Kawasaki, FOX Racing, ITP Wheels and Tires and Gear One.”

The Lucas Off Road Racing Series (LOORRS) combines the traditions of midwest, short course off road racing with a West Coast influence. LOORRS brings intense side-by-side action on tracks that test the most seasoned racers. The 2009 LOORRS season features tracks in Lake Elsinore, Calif., Primm, Nev. And Surprise, Ariz.

DragonFire Racing is an industry leader in the performance racing field and a one stop shop for fabrication, paint, performance and protection for stock and custom ATV, Side-by-Side and other off road racing vehicles. In addition to the Yamaha Rhino parts, racers can find a wide selection of ATV exhausts and side-by-side parts, for all major brands including the Polaris Razer, Kawasaki Teryx, Arctic Cat Prowler and Honda Big Red parts.

With a 10,000 square foot corporate facility and newly opened retail facilities in Lake Havasu City, Ariz. and San Diego, Calif., DragonFire Racing has grown to be a reliable and preferred solution for outdoor racing enthusiasts. For more information on the Yamaha Rhino 700 EFI or DragonFire Racing, please visit http://www.DragonFireRacing.com.

About DragonFire Racing
DragonFire Racing is a leader in custom racing performance parts and accessories for Yamaha Rhinos Performance, Sand Rails, Pre-Runners, Arctic Cat Prowlers, Polaris Rangers, Kawasaki TeryxSide X Side parts, ATVs with headquarters in Mesa, Arizona. Focused on building performance accessories and turnkey race vehicles, DragonFire Racing delivers high performance parts and vehicles to customers and dealers worldwide. DragonFire Racing has franchises in California and Arizona. For more information, please visit the company’s website at http://www.DragonFireRacing.com.

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New High Performance Car Tuning Parts Shop By TorqueCars

TorqueCars have a fine online reputation for giving unbiased and practical advice to the car tuning and car styling community. TorqueCars now announce the exciting launch of a new online car parts shop.

As well as offering big name performance parts the shop offers a wide selection of car styling parts to cover subtle interior modifications to full exterior styling. You will also find a wide range of alloy wheels in the very latest styles and colours.

The aims of the shop are to provide great value performance parts. A wide range of parts is provided and covers the casual car modifier looking to improve his car in subtle ways for road use all the way up to high performance track day parts.

You will find all of the big name brands in the shop and the search facility allows you to see which parts are available for your car. The site also contains feedback and customer ratings on each product which helps the decision making process.

Order fulfillment is provided by POTN, an established online car parts provider, and benefits f r o m their network of contacts and suppliers. 

TorqueCars owner Waynne Smith says “We are very excited by this partnership and it has already been very well received by our car tuning community. It took a long time to find a company who had similar aims and aspirations to ourselves and together we have created, what we hope will be, the ultimate online car parts store.

We never rest and are always looking for new innovative products to offer and ways to improve the shopping experience. The latest development is that we can now ship to most countries around the world although orders have to made via email and paid via pay pal.”

With the release of the latest Fast and Furious film there has been a big increase in interest for tuning cars. The partnership between TorqueCars and POTN certianly couldn’t have been better timed.

“At POTN.COM we are always looking to form partnerships with other businesses that will offer our customers a richer experience. TorqueCars is an excellent example of a business that gives car enthusiasts information and advice which is of a really high standard. It is an absolute pleasure to associate ourselves with them.” – Nick Morton. Managing Director. POTN.COM

It is impressive to see such success in the current economic climate but it goes to show that if you offer a good quality product at the right prices you can easily buck the trend. The credit crunch does not appear to be preventing car enthusiasts f r o m making the most of their cars. In fact it may well be helping as people avoid replacing their car and look for ways to upgrade its performance and handling. To see the full range of products and browse the store go to http://torquecars.potn.com

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