Black Is The UK’s Most Popular Car Colour, Says has revealed that black is currently the most popular colour for used cars among shoppers with the online used car retailer. Following usability improvements to the site, visitors have been able to search for used cars by colour for almost a month and of those who used this facility the majority looked for black.


With an average of 1000 cars for sale and 10,000 visitors per day, only slightly less than two thirds (65.9%) of searches were for a black vehicle. That’s nearly six times as many who searched for silver (11.5%), usually reckoned to be the most popular colour among second-hand car buyers.

Superstition seems to have played a part in many shoppers’ preferences. Green is often said to be an unlucky colour for a car. Just 0.09% of’s used car buyers looked for a green machine.

Other colours were way down buyers’ wish list. Red polled just 6.6%, only just ahead of grey on 5.7%. Blue was preferred by just 5.3% of shoppers.

One colour that used car buyers usually avoid is white, but with iPods and other upmarket consumer goods making white more fashionable nearly one in 20 shoppers searched for a white car.

It might seem like a matter of personal taste, but there’s more to choosing the colour of a car than just picking a favourite shade. It pays for buyers to choose wisely if they want to maximise the value of their car. Although second in the eyes of’s website users, silver is usually reckoned to be the safest colour for solid resale values. Perhaps it’s not everyone’s favourite, but it’s smart, understated and won’t frighten many buyers off. Just as importantly, it’s not a fashionable, up-to-the-minute colour, which might look great on the driveway today but seem naff in three or four years.

Red seems to be the big loser at the moment. The searches made by users reinforce other recent surveys which have shown that red is less popular than it was in the ’80s and ’90s.

The trend seems to be to move away from vivid, in-your-face colour choices to something more sober, perhaps reflecting the desire to consume less conspicuously in difficult economic times. This could also help to explain the popularity of grey, the favoured choice of more than 1-in-20 users.

About is the UK’s largest online car retailer. Founded in 2005 with the goal to provide a better used car buying experience, currently helps around 1000 buyers a month.

Cars for sale in’s virtual showroom are displayed with descriptions including 40 high quality digital pictures. All cars go through a 141 point inspection and come with a 100% money back guarantee. Car finance, warranty, insurance and delivery are supplementary options that buyers can benefit from.

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Three DragonFire Racing Riders Find Podium in LOORS Event

DragonFire Racing, a leader in custom performance racing vehicles, accessories and custom racing, is excited to announce that three of its drivers earned spots on the podium during the Lucas Oil Off Road Racing Series event in Lake Elsinore, Calif., on the weekend of June 26-28. Hans Waage, the current LOORS leader in the UTV points standings, took the podium in the 1st Limited UTV Event, along with Larry Roeseler, who found the podium on the 4th Unlimited UTV Event, and Jerry Whelchel, who excelled in the 3rd Unlimited 2 Event.


“This was one of the best race weekends we’ve had during the LOORS racing season,” said Todd Romano, owner, DragonFire Racing. “To have three of our experienced riders take the podium in Lake Elsinore is a testament to not only the quality of DragonFire Racing products, but also to the skill of our drivers and our crews. We look forward to surpassing this impressive weekend later this month at the next Lake Elsinore event.”

Based in the racing hotspot of Mesa, Ariz., DragonFire Racing carries a large selection of vehicles, parts and accessories, for every level of enthusiast, f r o m the most seasoned racers to weekend warriors. Vehicles includes sand cars and pre-runners to a range of ATV’s and Quads. DragonFire Racing also offers a range of parts covering everything f r o m the engine to the wheels as well as a tie-down straps and winches. In addition, DragonFire Racing offers t-shirts and women’s apparel.

With a 10,000 square foot corporate facility and newly opened retail facilities in Lake Havasu City, Ariz. and San Diego, DragonFire Racing has grown to be a reliable and preferred solution for outdoor racing enthusiasts. For more information on the Yamaha Rhino 700 EFI or DragonFire Racing, please visit

About DragonFire Racing
DragonFire Racing is a leader in custom racing performance parts and accessories for Yamaha Rhino 660 Performance, Sand Rails, Pre-Runners, Arctic Cat Prowlers, Polaris rzr accessoriesteryx suspension, Side X Side parts, and ATVs with headquarters in Mesa, Arizona. Focused on building performance accessories and turnkey race vehicles, DragonFire Racing delivers high performance parts and vehicles to customers and dealers worldwide. DragonFire Racing has franchises in California and Arizona. For more information, please visit the company’s website at

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The Cheapest Motorbike Insurance For The 2009 Superbikes

As regular as clockwork, the sunny months return and the major motorbike manufacturers launch their new models. As each progresses in the engineering stakes, the performance differences become marginal. It therefore leaves riders with personal preference and cost as their key decision making tools. So how does the new crop of litre superbikes rank in terms of motorbike insurance premiums?

How The Litre Motorbikes Rank

With a consistent customer profile, the average motorbike insurance quotes from the UK market have ranked the 2009 motorbikes as follows:

Bike Make and Model (% difference compared to the top ranked bike)

  • MV Augusta F4 1000 R
  • Suzuki GSXR 1000 K9 (+5%)
  • Honda CBR 1000 RR Fireblade (+10%)
  • Yamaha YZF-R1 (+10%)
  • Aprilia RSV R Mille (+10%)
  • Kawaksaki ZX10R (+20%)
  • Ducati 1098 (+100%)
  • Benelli Tornado TRE 1130 (+110%)

All motorbike insurance quotes are directly linked to the risk and the potential cost of a claim. So the key factors which define each superbike insurance quote are; the chances of a claim being made (risk of theft or accident) and the potential cost (cost of the bike itself, the average cost of parts for repair and so on).

These factors shine through in the rankings! The European manufacturers are reknowned for more expensive parts, higher dealership costs and poorer reliability. They’re also more rare and very desireable for thieves. It appears the Ducati and Benelli can’t hide from these factors in their insurance costs.

Perhaps the surprise entity is the MV Augusta – possibly due to the lower sales volumes and perhaps a more “enthusiast” ownership group. The main Japanese models – the GSXR, CBR and R1 – are relatively similar for insurance costs. But the ZX10R appears a poorer cousin in the insurance stakes – perhaps paying for the slightly “nuttier” characteristic of the older models.

The interesting thing to look out for is what sort of discount (potentially based on less claims over a period of time) the motorbike insurance companies may apply to the Honda CBR 1000 RR with their new ABS system as opposed to the same model without it. The journalist reviews of the ABS system have been very positive and it is even rumoured to become compulsory on all Honda sports bikes within a matter of years.

About Insurancewide

Insurancewide, also known as Services Limited, is an online insurance comparison website offering insurance comparison tools that allow users to search the market and procure the best insurance policies and quotes. Insurancewide was launched in August 1999 as the first insurance comparison website on the internet.

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Europcar, The Number One Car Rental Company In Europe, And easyJet, Europe’s Leading Low-Cost Airline, Has Announced The Extension Of Their Strategic Partnership Until The End Of 2011

Europcar, the number one car rental company in Europe, and easyJet, Europe’s leading low-cost airline, has announced the extension of their strategic partnership until the end of 2011. The two companies have been exclusive partners since 2003 and in that time have served more than 1.7 million joint customers.

car hire

Thanks to the partnership, easyJet customers can reserve both their flight and their rental vehicle on the web site in a simple and time-saving manner. Through the partnership with Europcar, easyJet customers also benefit from guaranteed Europcar car hire availability at particularly competitive rates across the latest model vehicles ensuring minimal CO2 emissions.

To celebrate the Europcar partnership’s extension, from June 15th easyJet passengers can receive exclusive car hire deals upon their arrival at the airport or at any one of Europcars 2,500 car rental agencies around Europe. Other benefits include free additional driver and upgrades through on-line booking. The offers apply to passengers for all easyJet routes and destinations around Europe and the Mediterranean region.

Commenting on the partnership extension, Europcar Groupe Chief Operating Officer Rafael Girona said, “Over the years, Europcar and easyJet have developed a mutually beneficial relationship which has brought demonstrable results and value to customers. By providing complementary services and sharing the same concern for quality service and sustainable development, our partnership contributes to customer loyalty over the long term. We look forward to further developing our relationship and to bringing even more great value and service to consumers and travellers in the years to come.”

Bill McKimm, easyJet’s head of Ancillary Revenue, said: “We are absolutely delighted to continue to be working with Europcar, Europe’s leading car rental providers, and that so many customers have chosen to book their car rental via this partnership. We know that in the current economic climate customers are not only looking for great value flights but also enjoying the extra benefits of flying with easyJet.”

In addition to direct car hire deals and the easyJet partnership, Europcar has strategic partnerships with Accor, the leading hotel group in Europe and number 3 worldwide and TUI, the world’s leading tour operator. Europcar also has a strategic car rental alliance with the North American leader, Enterprise; together Europcar and Enterprise form the world’s largest car rental network. In addition to these strategic relationships, Europcar has over 80 international rental partnership agreements with leading players in the travel industry worldwide.

About Europcar
Owned by the French investment company Eurazeo, Europcar is the European leader in both passenger car and luxury car hire in addition to providing van hire. The company serves business and leisure customers throughout Europe, Africa, the Middle East, Latin America and Asia-Pacific. Excluding franchise operations, in 2008 Europcar signed more than 10 million rental contracts, with 8,000 employees and a fleet exceeding 225,000 vehicles. In September 2008, Europcar and U.S. market leader Enterprise Rent-A-Car joined forces in a strategic alliance to form the world’s largest car rental network, with more than 1.2 million vehicles and 13,000 locations around the world.

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GM And Chrysler Bankruptcies Bring Worries About Warranties and Auto Insurance

With the recently filed bankruptcies of both GM and Chrysler approved, consumers are flooding social media sites, blogs and advice columns with questions about car warranties and auto insurance. According to research conducted by, these questions primarily fall into three categories:

• Will car warranties be honored by the manufacturers and dealers?
• Does the bankruptcy filing impact existing auto insurance policies?
• How will outstanding car loans be affected?

Car warranties will be honored
A majority of the postings were related to whether GM and Chrysler car warranties would be honored. According to an interview in USAToday with Steve Harris, General Motors’ vice president of global communications, the answer is yes. In addition to the company’s backing, the government’s Warranty Commitment Plan was announced in March to reassure buyers of General Motors and Chrysler vehicles that warranty claims would be honored during the companies’ restructurings.

Auto insurance policies need to be monitored
Most people have insurance directly through major insurance companies and those policies are not affected by the bankruptcies. The financial services groups of both GM (GMAC Financial Services) and Chrysler (Chrysler Financial) are separate companies with strong financial records, despite their parent companies’ problems. It is expected that they will be affected negatively only to a small degree and for a short period of time as the companies emerge from bankruptcy. However, consumers who do have their insurance carried by these financial service groups should check with their insurance agents to ensure that coverage is adequate and continuous along with getting the best car insurance advice possible.

“Consumers are rightfully nervous but the sky is not falling,” says Michael Crosson, Publisher of “These two major car manufacturers should emerge stronger, leaner and certainly more focused on creating better products. This may even include better and longer warranties and better insurance offerings. At, our goal is to provide the most up-to-date information as the market changes.”

Car loans unchanged
Other consumers were concerned about being credited for payments made to the financial services groups of the bankrupt companies. Consumers who have loans should continue to make their payments, according to federal authorities supervising the bankruptcies. However, for these finance companies the future is far from rosy. “Clearly, auto finance delinquencies are increasing,” says Bradley Rubin, automotive sector specialist with BNP Paribas in an interview in “We think there will be a significant increase in auto finance delinquencies this year.” is a consumer information service center that provides a wide range of articles and helpful resources on auto, home, health and life insurance advice. The website was launched in March of 2009 and is one of the largest repositories of teen car insurance information available online. The company is headquartered in Gold River, CA.

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