This June Shell LiveWIRE inducted nine new entrepreneurs into its International ‘Hall of Fame’. Among these inventive and original thinkers was Michael Welch, the founder and Managing Director of Blackcircles.com – the UK’s leading online tyre retailer.
To be inducted into the Hall Of Fame is a true honour for an entrepreneur as Shell LiveWIRE is a leading international network which strives to inspire and develop enterprise in young people. Its Hall of Fame is an exclusive universal platform, which showcases the most extraordinary entrepreneurs that have worked with – and benefited from – many of the LiveWIRE programmes that take place around the planet.
Karen Bellis of Shell LiveWIRE International announced the latest inductees and said, “Michael Welch has shown remarkable vision, innovation, courage and leadership to turn a business opportunity into an outstanding commercial success. The business has a real “Wow!” factor and Michael is an inspiration to budding entrepreneurs, not just in the UK but across the globe. He thoroughly deserves his place in the Hall of Fame.”
Michael’s long journey to this induction started when he was just 16 years old. After leaving school he worked as a tyre fitter and it was during this time that he spotted an opportunity to transform the tyre fitting market. Michael realised that by giving customers the chance to buy tyres online, a company could deliver a fast, cheap way for customers to buy and fit tyres. Thanks to his business model, Blackcircles.com’s prices are on average 40% less than that of the high street dealers.
When asked for a few words on his inclusion into the Hall of Fame, Michael Welch said, “I am very pleased to join this elite group of international LiveWIRE entrepreneurs. I have had a long successful relationship with Shell LiveWire which makes this induction even more gratifying. To be counted as a hall of famer with this leading organisation is a true honour and is a measure of how far Blackcircles.com has come.”