Students Set To Motor Ahead With Chester Business Award

Chester-based car retailer ACF Car Finance Limited has this week launched its annual Outstanding Business Student Award in conjunction with West Cheshire College.

The UK’s only nationwide car dealer specialising in providing quality used cars and arranging car finance solutions for credit impaired customers has teamed up with tutors at the college to launch an award specifically designed for local Business Diploma students.

Students were challenged during a presentation at the Handbridge campus by ACF Car Finance Marketing Manager, Jane Whittle, to develop and present business proposals for a hypothetical new car dealership in the Chester area. The winner will receive £500 worth of computer vouchers.

Last year’s awards resulted in two students securing a business taster day at the company’s head office on Chester Business Park. This year’s class has already attended a background research day at the firm which has helped them to gain a valuable insight into the industry.

Students will present to a panel of senior ACF Car Finance managers and college tutors in a Dragon’s Den-style pitch this month in the main board room at International House.

Jane Whittle, Marketing Manager at ACF Car Finance, said: “This scheme was created to encourage and support business talent across the region and give young people an opportunity to put their brain power and team working skills to the test in a unique challenge.

“Last year we were impressed by the maturity shown by all the students who presented and the high quality of their presentations. We are excited to see what this year’s class has to show us!”

West Cheshire College Tutor Liz Tattum said: “This scheme is a challenging and exciting opportunity for our Level 2 Business Diploma students and we are delighted to be working with ACF Car Finance again in 2011. The project offers them a valuable insight into the dynamics of a successful business while putting into practice the knowledge they have acquired through the course.”

Via EPR Network
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You Can Accelerate Motor Dealer’s Fund-Raising Efforts For Mencap – Just ‘Like’ Them On Facebook

Caring staff at leading motor dealer The Co-operative Motor Group are spreading the love to some very deserving people in this romantic month of February, by pledging a sizeable donation to Mencap if they reach 500 Facebook ‘Likes’ by the end of the month.

There’s no other commitment involved – all people have to do is visit the used carsdealer group’s Facebook page, at www.facebook.com/CooperativeMotorGroup, and click on their ‘Like’ button – it’s that simple.

The page contains all the latest news about special promotions and happenings at the Group’s 24 car dealerships, located throughout the Midlands and the north of England. The Group represents many of the biggest and best-known car manufacturers, including Peugeot, Nissan, Renault, Mazda, Land Rover and Fiat, and has given thousands of satisfied customers mile after mile of happy motoring.

“We’re keen to connect with our customers, and potential customers, on all levels, using whatever medium they prefer,” said Katy Robinson, Co-operative Motor Group Digital Marketing Administrator. “Our Facebook page is an easy way for them to give us their feedback, and keep in touch with what we’re doing.

“We really appreciate getting responses from our customers, because it helps us improve what we do even more, and keeps us focused on our objective of offering the highest standards of value and service on all our used vans and car on sale.

“If we reach our target of 500 Facebook ‘Likes’ by the end of February, we’ll show our gratitude for your support by giving £500 to Mencap to help it carry on its vital work in support of people with all kinds of mental health conditions – it’s a great cause, and we’ve made it as easy as possible for everyone to get right behind it,” Katy said.

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Chester Businesses Join Forces To Communicate With The Masses

Chester-based mobile communications company, Txtlocal, are working with independent car dealer, ACF Car Finance Limited, on a nationwide SMS messaging strategy to target customers.

ACF Car Finance, the UK’s only nationwide car dealer specialising in providing quality used cars and arranging financial solutions for credit impaired customers, chose to work with Txtlocal to reduce costs and improve customer service. Through Txtlocal’s quick and easy online service, ACF Car Finance can message prospect customers throughout the country.

Lorna Rossi, ACF Car Finance Head of Business Acquisition said “Using the SMS messaging service from Txtlocal to encourage customers to contact us has not only saved us time and money, but it has improved functionality and given us greater flexibility. A simple text message sent to anybody who has enquired about our service shows that we care about getting them the right deal.”

ACF Car Finance operates a Chester-based call centre and has a network of seven used-car showrooms throughout England, so communication is paramount. Part of the SMS system operates through Txtlocal’s API system which allows messages to be sent directly to customers phones following an enquiry.

Darren Daws, Managing Director at Txtlocal added “Our services have a proven track record in the finance industry to significantly increase ROI. SMS gives a campaign the added power to communicate with targeted customers and build on relationships through opt-in marketing using permission and trust. Adding SMS to a campaign allows consumers to text for more information so the follow-up is able to become more targeted, we have seen this work in every business sector.

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