The Co-operative Motor Group wins accolade for its re-branding

The new lease of life which re-branding The Co-operative Motor Group from Sunwin Motors last year gave the business has been recognised by a top national award.

The transformation of the used cars dealer was named ‘Best Marketing Initiative’ at the 2011 Automotive Management Awards, widely regarded as the motoring industry’s equivalent of the Oscars. Mike Austin, Group Managing Director, collected the award on behalf of all his staff from BBC News presenter Kate Silverton.

And the proud workforce of The Co-operative Motor Group know that the award was in honour of much more than the physical work done in transforming that group’s 23 sites spread across northern England and the Midlands.

The Group’s Brand Development Manager, Alison Ottaway, who had been in charge of implementing the project said: “The re-brand was about so much more than simply changing the car dealership fascia or the detail on car number plates.

“It was about communicating the Co-operative difference at every step of the way, with no marketing gimmicks, no hard sell, and no pushy salespeople – just outstanding customer service and the goal of excellence in everything we do.” She added: “This is a great endorsement and recognition from the industry for what we’re achieving in terms of setting the benchmark for what customers can expect from their automotive retailing experience.”

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etyres Backs the FairFuelUK Campaign

etyres, the UK’s leading online tyre company, is backing the national FairFuelUK campaign, led by prominent motoring expert Quentin Willson, as petrol and diesel prices reached record heights in March 2011.

With the prices set to soar even higher in April following a second VAT hike so far this year, the online tyre company has added its support to the campaign.

Tony Bowman, managing director of etyres, said: “We applaud Quentin Willson and the campaign efforts to urge the government to put the brakes on the next increase in fuel duty and to commit to keeping prices down in the future.

“But in the meantime, motorists are still feeling the increasing financial pain of filling up at the pumps because they are not getting as many miles for their money.

“It’s also important to remember that under-inflated tyres cause higher fuel consumption as the tyres have an increased rolling resistance, which means that the engine has to work harder and more fuel is used, making the car less economical.”

The average price for petrol currently stands at a record £1.32 for a litre, with diesel at £1.37. A rise in fuel duty due in April could see prices rise by another 5p per litre.

The French government has told motorists to make sure their tyres were properly inflated and to cut their speed after ruling out a reduction in fuel taxes.

However, the FairFuelUK campaign is continuing to gather political momentum in the run up to the UK Budget on March 23 2011 with at least 135 MPs backing the cause.

Now as the deadline for the Governments announcement on fuel tax speeds closer, motorists who want to support the campaign can go to FairFuelUK’s website and sign the online petition.

About etyres:
Launched in 1997, etyres is the UK’s first online tyres retailer. It operates a mobile fitting service, which means customers can have their tyres fitted at a location of their choice – either at their home or place of work.

Its low overheads mean the price customers pay is always low – up to 40% cheaper than the leading high street tyre depots on a wide range of tyres, from premium to budget brands.

etyres sells a number of different tyres in the UK including Continental tyres, caravan tyres, motorhome tyres, trailer tyres and 4×4 car tyres as well as well as providing tyres all over the UK including tyres in Colchester.

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Tourists and travelers able to enjoy bargain deals galore from new USA and global-focus car hire comparison service

Travellers and tourists who require specialised USA car hire can now utilise a new, dedicated online website which offers bespoke comparison services at fantastic value prices. has launched and has a USA focus but also offers value for money and cheap car hire deals in other destinations around the world.

The team behind the new website has been put together from companies with extensive experience of the car rental industry and also brings a wide range of e-commerce expertise to the table as well. The site has been designed to be simple to use allowing travellers to get bargain rental vehicles with the minimum fuss.

The booking process is simple and straightforward, and site visitors can compare car hire deals from up to 50 of the leading providers in the sector. The website continuously searches the market to find consumers the very best and latest deals available and then forwards the user through to the rental supplier’s site to complete the booking quickly and conveniently.

So no matter whether the traveller is thinking about a business trip to New York or a beach break in Florida, is able to help them save money on their hire deal – as important as ever in the continuing economic climate.

Peter McGarry, spokesperson for, commented, “With many travellers to and within the USA, and indeed around the world, wanting to make their travel budgets stretch as far as possible, we are delighted to introduce such a progressive new service to market. We look forward to helping people save money on top name car hire for a long time to come.”

For more information on cheap USA and global car hire deals, see

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Cheshire Business Students Make Tracks In Motor Industry

West Cheshire College students demonstrated their business sense after participating in a challenge set by local firm ACF Car Finance Limited.

The market leading specialist used car dealer, welcomed Level 2 Business Diploma students to the company’s headquarters for this year’s ‘Outstanding Business Student Award’ presentations.

As part of the Business Diploma course, the college worked closely with ACF Car Finance to create a bespoke business project, following on from the success of last year’s competition.

The students were asked to present detailed proposals for the development of a hypothetical ACF Car Finance used car dealership in the Chester area, offering one lucky group the chance to win a £500 prize, paid in computer vouchers.

Three groups of students, aged 16 to 18, pitched their business proposals to a panel of senior business executives, which included Managing Director of The Funding Corporation David Challinor; ACF Car Finance Head of Motor Operations Mark Jones and Nicola Sharpe, Assistant Manager of West Cheshire College.

The judging panel was looking for presentations that were thoroughly researched and demonstrated creative ideas which could easily translate to a real business environment. Presentations included advertising campaigns and budget reports for the dealership and each group held a question and answers session at the end of their pitch, allowing judges to dissect their business ideas.

The winning team included talented students; Susan Black, Daniel Dunning, Milon Miah and Robynne Simpson, who were chosen as a result of their well-researched proposals and strong presentational skills. The group impressed judges with their detailed cost analysis and their recommendation that the ACF Car Finance dealerships, along with other motor trade organisations, should seek to employ more female sales executives to encourage female buyers, breaking down perceptions that dealerships can be very male-dominated environments.

David Challinor said: “This scheme was created to provide local business students with practical support and allow us to share our knowledge of the industry with these budding entrepreneurs.”

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New Automotive Insurance Company Site To Consumers’ Aid is a new insurance website. The new website is established to help millions of insurance consumers. At this hard time that many motorists are finding it so difficult to survive, many are losing their insurance policies due to increasing costs. So, people are looking for ways to tremendously reduce their insurance costs, but are struggling to find a solution.

Mr. Solomon, owner of website had a goal to provide an answer to this chaos. Solomon is quoted as saying, “There are many people who are finding it so difficult to afford automotive insurance and are looking for ways to cut down on their insurance bills. Most insurance companies keep raising customers’ premiums every six months for no obvious reason. Moreover, calling multiple insurance companies to obtain a quote can be time consuming. We wanted to create a platform where prospective insurance buyers could find the best auto insurance quotes. I think our company mission, which is to save people money and time, fills a very real need of most customers. We provide free, no-obligation, online insurance quote tools that people can use to achieve this”.

As one customer said, “The greatest benefit that you would get from this website is that you would be able to get the vehicle insurance quotes free of cost. You just have to submit a form to get the free quotes from the company”.

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