Europcar Reveals Ace Of Spades As The Top In-Car Tune

Europcar, the leader in car hire services in Europe for leisure and business users, is on the hunt for the best in-car karaoke singer.

With its fun Caraoke Competition for the summer, Europcar is calling on the public to post their personal performances in their ‘car’ on Facebook. The most entertaining performance, as voted for by visitors to Europcar’s Facebook page, will win the grand prize of a Fiat 500 car.

“You only need to sit in a traffic jam and look at the driver in the car next to you or behind you to realise that in-car singing is a great stress reliever,” said Ken McCall, Managing Director, Europcar UK. “So we thought we’d mount our own hunt for the best in-car karaoke singer with our Caraoke Competition. And there’s a great incentive; the best performance voted for by visitors to our Facebook page will win a Fiat 500 car.”

Marking the launch of the competition, Europcar asked its own UK staff about their in-car singing habits.

More than 88% admitted to being secret in-car singers and the favourite song to sing at the top of their lungs whilst in the car was ‘Ace of Spades’ by Motorhead. Least favourite was pop classic ‘Dreadlock Holiday’ by 10cc. The top 3 selected songs were ‘Ace of Spades’, ‘Dancing in the Moonlight’ by Toploader and ‘The Final Countdown’ by Europe.

The competition plays on the unspoken but often witnessed, urge motorists have to sing out loud in their car, when they hear their favourite tune on the radio. With so many singers and wannabe performers entering talent shows but falling short of their big break, Europcar’s Caraoke provides a great opportunity for the more eclectic singers and entertainers to prove their worth.

The idea of the Europcar Caraoke Competition is to inspire people to show their star quality and get them to record their favourite song from a list of 10 classics including the Troggs hit, ‘Wild Thing’ and ‘Lady Marmalade’ by Labelle and then upload their videos to Facebook using YouTube’s API feed. Entrants are encouraged to campaign for themselves by collecting votes for their Caraoke videos through their own Facebook friends and groups.

In addition to the grand prize, a series of weekly prizes will be given until August 22nd including Amazon e-vouchers, Eastern Airways flights, an overnight stay plus dinner and breakfast at a Hand Picked Hotels property, Garmin Sat Nav systems, Samsung Galaxy Tablets, Driving Experience packages and Spa Days at the luxurious 5 Star hotel resort Stoke Park. Weekly prize winners will be selected via a prize draw giving entrants more chances to win prizes.

Promoting the competition, Europcar will also be hosting two road show events to encourage shoppers to participate in its Caraoke Competition. Europcar is encouraging people to make a date in their diaries to exhibit their talents by recording their videos in the Europcar Caraoke car at the road shows taking place in Bluewater, Kent at the end of July and the Bullring, Birmingham on Saturday August 11th.

Via EPR Network
More Automotive press releases

Europcar Searches Southern England For The Latest Karaoke Singing Sensation

Europcar, the leader in car hire services in Europe for leisure and business users, has launched a competition to find the best in-car karaoke singer in the UK. And shoppers visiting Bluewater on the 28th July 2012 will have a chance to record their entry at a special Europcar roadshow.

The car is the stage in the latest cutting-edge and engaging social media campaign from Europcar, which plays on the karaoke culture and builds on the huge popularity of talent shows. With so many singers and wannabe performers entering talent shows but failing to hit the big time, Europcar’s Caraoke Competition provides a great opportunity for the more eclectic singers and entertainers to prove their worth and drive away in a cool Fiat 500.

The idea is to get people recording their favourite song from a list of 10 classics, including the hit by Europe, ‘The Final Countdown’ and ‘Dancing in the Moonlight’ by Toploader and then uploading their videos to Facebook. Then consumers will be encouraged to vote for their favourite videos and share them on Facebook using the YouTube API feed. The performance with the most votes will win the grand prize of a Fiat 500.

Whilst motorists can film their own videos in their own time, Europcar is making it even easier for Kent residents to join in the fun and show off their talents by hosting a special live roadshow at the Bluewater shopping centre on 28th July on the Ground Floor, outside Marks & Spencer, from 10:30 – 18:00. Budding karaoke performers will be able to record their own videos for immediate uploading to Facebook.

In addition to the grand prize, a series of weekly prizes will be given out until August 22nd including Amazon e-vouchers, Eastern Airways flights, an overnight stay plus dinner and breakfast at the exclusive Hand Picked Hotel, Garmin Sat Nav systems, Samsung Galaxy Tablets, Driving Experience packages and Spa Days at the luxurious 5 Star hotel resort Stoke Park. Weekly prize winners will be selected via a prize draw giving entrants more chances to win prizes.

“Our job, as market leader is to set the standard across the board,” said Ken McCall, Managing Director, Europcar UK Group. “From car hire to social media strategies and campaigns our objective is to keep Europcar at the forefront of the marketplace by implementing innovative techniques that drive the business forward and change consumer expectations of car hire.

“Caraoke is a light-hearted campaign and we want Kent shoppers and motorists to get into the groove with us and have some fun. With talent shows becoming increasingly popular, Europcar is urging shoppers to come down to Bluewater and show-off their singing voices. A new car could be theirs, and it might be the big break they’ve been looking for.”

Via EPR Network
More Automotive press releases

Confused.com Releases Unique Social Burglar Experiment Footage

Confused.com recently conducted a unique social burglar experiment, following research revealing that 19% of the UK does not have any home and contents cover. To highlight the importance of having home insurance, the price comparison company invited members of the public to get involved with a secretive campaign based around burglary, becoming the first comparison website to embrace social media with such a campaign.

The first phase of the campaign began by asking more than 600 people who entered the competition to visit a page on the Confused.com website and state the town or city the clues in the video pointed to:
www.confused.com/home-insurance/articles/win-one-of-the-UKs-most-stolen-items-in-our-burglary-experiment.

The first three people who guessed the correct location from the clues given were then sent a video which told them about an opportunity to steal high value items from a vacant property in Bristol. In the video, they were asked to travel to Bristol Temple Meads train station, where they were met by an actor.

The competitors were then, one by one, picked up by the in-character actor from the video in a van and taken to the location in Bristol, where they were told to gain entry noiselessly and take what they could find. The competitors were filmed inside the house and were left unaware as to whether anybody would return to the house.

A video of the experience can be found at: www.youtube.com/watch?v=q7eMdQEPzNE.

The competitors included Alex from Brighton, who stated on the day that he had been burgled in the past while sleeping.

Security expert John Humphries of Defend and Protect Ltd has 17 years of security experience. He was asked to give his professional opinion of the contestant burglary footage and commented that Alex was surprisingly adept, most likely because he’d been burgled.

Sharon Flaherty, head of PR and content at Confused.com said: “With this campaign we were looking to create something immersive that demonstrated very clearly the importance of having home insurance and contents cover. We wanted to demonstrate that even members of the public with no burgling experience can gain access to a house and be in and out within minutes having stolen high value or sentimental items, and came up with this unique way to do so.

“In order to make it as authentic as possible, the contestants knew very little about the experience, something that was very important as we wanted to gain the insight of a security expert who could analyse the movements of the contestants and also give tips regarding home security. Interestingly, John Humphries said that the contestant who had been burgled was perhaps more at home in this experiment, as its clear that he now understands just what a burglar is looking for and where. I only hope those watching this don’t have to experience a burglary just to appreciate how devastating it can be.”

Via EPR Network
More Automotive press releases

Europcar Launches New Social Media Campaign

Europcar, the leader in car hire services in Europe for leisure and business users, has launched an innovative new social media campaign for the summer.

Using YouTube and Facebook, the Europcar Caraoke Competition sets out to find the best in-car karaoke singer in the country – with a grand prize of a Fiat 500 car plus weekly prizes up for grabs. The campaign is another example of Europcar’s thought leading marketing strategy, following 2011’s multi-faceted freeDeliver campaign, engaging customers and social media savvy consumers alike.

The Caraoke campaign plays on the karaoke culture and builds on the huge popularity of talent shows. With so many singers and wannabe performers entering talent shows but falling short of their big break, Europcar’s Caraoke provides a great opportunity for the more eclectic singers and entertainers to prove their worth and drive away in a cool Fiat 500.

The social media campaign will be focused on promoting the X-factor style competition and be hosted on Facebook, utilising the YouTube API feed.

The Europcar Caraoke competition comprises two aspects to encourage maximum engagement amongst motorists and inspire people to show their star qualities. The idea is to get people recording their favourite song from a list of 10 classics, including the Troggs hit, ‘Wild Thing’ and ‘Dancing in the Moonlight’ by Toploader, and then uploading their videos to YouTube.

The second part of the campaign aims to get consumers voting for their favourite videos and sharing them via Facebook. The performance with the most votes will win the car.

In addition to the grand prize, a series of weekly prizes will be given out between July 25th and August 22nd including Amazon e-vouchers, Eastern Airways flights, an overnight stay plus dinner and breakfast at a Hand Picked Hotel, Garmin Sat Nav systems, Samsung Galaxy Tablets, Driving Experience packages and Spa Days at the luxurious 5 Star hotel resort Stoke Park. Weekly prize winners will be selected via a prize draw by Promo Veritas giving entrants more chances to win prizes.

Promoting the competition, Europcar will also be hosting two road show events to encourage shoppers to participate in its Caraoke competition. These will take place in Bluewater, Kent on Saturday 28th July and the Bullring, Birmingham on Saturday August 11th. Europcar is urging people to make a date in their diaries to exhibit their talents by recording their videos.

The totally interactive campaign reinforces Europcar’s position as number one in the European car hire marketplace as it brings a more personal and friendly voice to the brand in a market where social interaction with car hire firms is usually only one way.

“Our job, as market leader is to set the standard across the board,” said Ken McCall, Managing Director, Europcar UK Group. “From car hire to social media strategies and campaigns our objective is to keep Europcar at the forefront of the marketplace by implementing innovative techniques that drive the business forward and change consumer expectations of car hire.

“With Caraoke we aim to reach a new audience; raising awareness of Europcar’s innovative car hire services to the social media savvy population.”

The Caraoke competition will be hosted on the company’s Facebook page, found at:http://www.facebook.com/EuropcarUK

Via EPR Network
More Automotive press releases

SEAT Delivers Three Electric Cars to Barcelona

SEAT recently delivered three new electric cars to Barcelona where the vehicles will be tested by Barcelona City Hall in its municipal car fleet for an initial six-month trial period, during which SEAT will gather information and assess performance prior to mass production of electric vehicles. With the hybrid and electric vehicles, SEAT is developing two different technologies, placing the company in an optimal position to respond to market demand.

Ramón Paredes, Executive Vice-president for Governmental and Institutional Relations at SEAT and the Volkswagen Group in Spain, declared that “once more SEAT is showing its links to emblematic projects such as development of the electric car for the future of the country”. He also underscored the fact that “we are the only brand with the capacity to think through, develop and produce an electric vehicle in Spain.”

Dr. Matthias Rabe, SEAT Executive Vice-president for R&D commented: “Delivering these electric vehicles to institutional fleets covers a new stage in our electric motoring strategy.

“SEAT’s future is electric and we are opting for diversification of alternative technologies so as to cater to different motoring needs.”

Within the framework of this strategy, SEAT has loaned one e-Altea XL to Endesa, and another to the Catalan Energy Institute (ICAEN); a further two TwinDrive – one to each of the two organisations mentioned – will be made available over the forthcoming weeks. The company is immersed in the first stage of the introduction of an electric car and envisages the loan of further vehicles to different governmental departments, institutions, and private companies interested in eco-friendly fleets over the forthcoming months.

The Altea XL Electric Ecomotive and the Leon TwinDrive Ecomotive are two vehicles with different but complementary technologies. The Altea XL Electric Ecomotive can be used in wide variety of different circumstances, and for that reason is SEAT’s first all-electric car. It has a range of 135 kilometres, a power output of 115 hp (85kW), an engine torque of 270 Nm and a top speed of 135 kph. Of the several new features found on it, two of the most striking are battery location under the rear seats and the boot, meaning no reduction in passenger compartment space, and the photovoltaic panels on the roof, cutting energy requirements for the vehicle’s air-conditioning.

The Leon TwinDrive Ecomotive couples the advantages of emission-free driving to the range of a conventional petrol-engine car. The TwinDrive allows for all-electric or hybrid driving, meaning no change whatsoever in driving habits or life style for customers. It has a range of 52 kilometres in electric mode, with a top speed of 120 kph. In mixed mode (electric and combustion) consumption is 1.7 litres, emissions are under 39 g/km, and top speed is 170 kph.

SEAT’s commitment to sustainable motoring and environmental protection extends to other brand vehicles already on the market. SEAT has a long track record of producing low-emission cars – for the record, 70% of cars marketed in Spain have emissions below 130 g/km of CO2.

Additionally SEAT is involved in other projects to promote electrical motoring in Spain. One of them – headed by SEAT – is CENIT VERDE, a public-private initiative comprising companies from different sectors, universities and research centres, and backed by the Spanish government. This project takes a global approach to research into the foundations for a successful introduction of the electric car in Spain.

Via EPR Network
More Automotive press releases

Admiral Asks ‘What If Kids Made Cars?’

Admiral recently asked children aged 5 and 7 years of age to draw the car of their dreams before the company enlisted the help of an automotive design student to turn the kids’ imaginative ideas into a design reality.

The resulting design, based on drawings of their ultimate cars incorporates various features from the children’s drawings. The outcome is a car that flies, hovers using blue flame boosters, has heart-shape wheels with extendable legs so it can jump over other vehicles, outdoor speakers and a giant water pistol.

The ultimate kids car is also controlled by a computer, has a sofa bed, curtains, plants for fresh air, a disco ball and of course, a sweet, chocolate, popcorn and ice cream dispenser.

Managing Director of the car insurance specialist, Dave Halliday, said: “As grown-ups, we might spend a fair amount of time dreaming about the cars we’d buy if our budgets allowed, but we thought it would be fun to see the dream car a child’s imagination would come up with.

“We had no doubt their drawings would be terrific and the children certainly didn’t disappoint. The final design is pretty fanciful but it’s still recognisable as a car and looks like it would be great fun to travel in.”

Admiral has put together an online gallery of all the children’s drawings so visitors to the company’s website can see the inspiration behind the final car design. The drawings are online at www.admiral.com/kidsandcars.

Dave Halliday continued: “You might think cars, driving and the topic of motoring is usually the conversation of adults, but that doesn’t mean children don’t have their own thoughts and ideas about it. We also created a hilarious video simply by letting the camera roll and asking children between the ages of 5 and 7 to share their thoughts on cars and motoring.”

The multicar insurance specialist has also released a new video atwww.admiral.com/kidsandcars where kids explain how to drive a car, reveal who’s the better driver in their family, what car they would like to drive and describe what different road signs mean.

Via EPR Network
More Automotive press releases

Europcar To Use Electric Bikes To Improve The Efficiency Of Its Delivery And Collection Service

Europcar, the leader in car hire services in Europe, is aiming to keep its customers moving throughout London this summer. The company has increased the use of electric bikes to improve the efficiency of its vehicle delivery and collection service, working in partnership with logistics company, AutoClenz.

Transport for London (TfL) has advised that, as much as possible, travellers should use public transport from mid-July through to September, but there will still be businesses and individuals that need the flexibility of being in their own vehicle, and Europcar believes car hire for specific journeys in and around London may be more convenient than people driving their own vehicles into the capital. Europcar has therefore taken the initiative to implement the most streamlined processes for car hire in London.

Europcar has worked with logistics company, AutoClenz, for more than a year, exploiting the efficiency and environmental benefits of the electric bikes used by AutoClenz delivery staff. Now, AutoClenz will be employing more delivery agents to carry out vehicle deliveries and collections on behalf of Europcar, using electric bikes across the capital. The electric bikes can be folded up and put into the boot of a car, enabling AutoClenz agents to deliver a hire vehicle on behalf of Europcar, retrieve the bike and slip through traffic to collect the next vehicle without delay or adding to congestion.

“There’s no question that getting around London during July and August will be more challenging,” said Ken McCall, Managing Director, Europcar UK Group. “But for some businesses and individuals there’s just no way to avoid using their vehicles rather than public transport. Our goal is to do as much as possible to make these journeys as stress-free, without adding to the congestion with our own delivery and collection vehicles.

“Working in partnership with AutoClenz, their delivery and collection agents will be able to get around more quickly than if they were on 4 wheels, especially around the more congested areas. This is part of our commitment to delivering the same quality service to our customers during this intensely busy period.

“Our partnership with AutoClenz is also an important part of our ‘Green Pledge’, helping us reduce fuel consumption and CO2 emissions. The electric bikes are light, clean and easy to load into vehicles.”

Deryck Worrall, Director of AutoClenz added: “We are investing in more electric bikes for our business as a whole as part of our commitment to a greener service. And through our partnership with Europcar we are pleased to be helping the market leader deliver a high quality customer experience, particularly when we know getting around London will be at its most challenging.”

Via EPR Network
More Automotive press releases

Admiral Adds £300 Cover For Child Seats, Pushchairs And Handbags To Multicar Policies

Admiral MultiCar is adding two new benefits to all its car insurance policies that start from 1st July onwards. MultiCar customers will be able to claim up to £300 for loss of or damage to child seats, booster seats, prams or pushchairs as a result of an accident, fire or theft. They will also be able to claim up to £300 for a handbag or its contents.

Admiral acting managing director, David Halliday, commented: “Being involved in an accident or having your car broken into can be an incredibly stressful experience, but this can made even worse for families due to the paraphernalia they need to carry in their car.

“Current laws require parents to secure their children in appropriate car seats or booster seats. These can be damaged after any accident, even if they don’t seem to be, it’s best to replace them as they may not function correctly in the future. The last thing a parent would want to do is risk their child’s safety so it’s better to be safe rather than sorry.”

Within the £300 cover for child equipment, MultiCar insurance customers will be able to claim up to £50 for loss or damage to children’s accessories such as changing bags or sun blinds.

The new items covered are in addition to the standard cover of £100 for personal belongings damaged or stolen.

An Admiral MultiCar policy can hold up to five cars and offers a discount on all the vehicles on cover, the more cars on cover, the larger the discount. Admiral MultiCar is not available on any price comparison site. Visit admiral.com for more information or call 0844 848 4316 for a MultiCar insurance quote.

Via EPR Network
More Automotive press releases