Category Archives: Tires

Motorists are Needlessly Wasting Fuel Through Ignorance

Whilst the usual focus of TorqueCars is on car tuning, they spend a lot of time educating drivers, making the roads a safer place and keeping the flow of traffic going.

The forums are full of tips and pointers from seasoned car tuners and enthusiasts from around the world making it a great destination for people looking for sound advice.

TorqueCars note that there are a few common mistakes drivers make that are costing them hundreds each year.

Poor maintenance of the car wastes money. Oil changes are vital and reduce wear and tear on the engine. Good quality oils can also save fuel by effectively reducing the friction in the engine. Low oil levels and using the wrong oil really accelerates engine wear and worn engines are less efficient and will use more fuel.

Additionally when filters get clogged up, air fuel and oil they add restrictions into the engine decreasing efficiency.

Tyre pressures make a big difference to your fuel consumption. Under inflated tyres can adversely affect your handling, in addition to wasting fuel. TorqueCars owner Waynne Smith says, “In the real world simple things like checking tyre pressures, adjusting your driving style and correctly servicing your car can make a massive difference to your motoring expenses and costs.”

Driving style and habits are certainly one of the biggest wastes of resources. Most inexperienced drivers are guilty of at least some of the following fuel wasting habits.

Driving too fast – this can waste around 15% of your fuel or more! Going at 50mph is a lot more fuel efficient than driving at 70mph. Every 5 mph over 70 uses exponentially more fuel.

Braking hard also wastes a lot of momentum. Just easing off the throttle earlier as you approach a stop or junction will also avoid wasting fuel.

There is also another top tip from TorqueCars. Choose the right gear! Contrary to popular belief being in too high OR too low a gear will waste fuel. Your aim should be to keep the car in it’s power band where it is most efficient. Going outside of this will not only waste fuel but will increase the wear and tear on your engine resulting in costly repairs.

In addition to these fuel saving tips there are some tuning modifications you can apply to your car to maximise your fuel. TorqueCars website goes into these in some detail and they range from remaps, internal engine work and modification to the wheels and tyres.

Via EPR Network
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etyres Launch Puncture Repair Gauge

etyres has launched a puncture repair gauge that helps mototrists whose tyres have been damaged by potholes dodge the cost of expensive replacements. The gauge is available to download and print from the etyres website today.

With Britain’s roads blighted by a pothole plague following two consecutive harsh winters, motorists are increasingly suffering from punctured tyres.

However, many minor punctures can be repaired for a fraction of the cost of a replacement tyre and motorists can find out if their tyre can be repaired by downloading a puncture repair gauge from the etyres website.

Tony Bowman, managing director of etyres, said: “The good news is that about half of all flat tyres caused by a puncture can be repaired safely and cheaply without the need for motorists to fork out for a replacement tyre and suffer a big dent in their finances.

“Anyone who drives over a large pothole should give their tyres a thorough inspection as soon as possible.

“The most important thing that they can do to help the chances of the puncture being repairable is not to drive on it when it is flat – driving for even a few hundred metres on a flat tyre can damage it and make it irreparable.”

The Repairable Area Tread Gauge can be downloaded and printed out from the etyres website. Vehicle owners can then follow the simple instructions to find out if the puncture is in an area of the tyre tread which is possible to repair.

The ‘repairable area’ of a tyre is designated as that where a repair can be carried out to British Standards (currently BS AU 159f). Because a tyre curves away from the middle of where the tyre rolls on the road, only the centre area is repairable.

The cost of repairing a puncture can be a fraction of the cost of replacing a premium brand tyre, such as Goodyear tyresContinental car tyres or a 4×4 tyre.

Via EPR Network
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etyres Backs the FairFuelUK Campaign

etyres, the UK’s leading online tyre company, is backing the national FairFuelUK campaign, led by prominent motoring expert Quentin Willson, as petrol and diesel prices reached record heights in March 2011.

With the prices set to soar even higher in April following a second VAT hike so far this year, the online tyre company has added its support to the campaign.

Tony Bowman, managing director of etyres, said: “We applaud Quentin Willson and the campaign efforts to urge the government to put the brakes on the next increase in fuel duty and to commit to keeping prices down in the future.

“But in the meantime, motorists are still feeling the increasing financial pain of filling up at the pumps because they are not getting as many miles for their money.

“It’s also important to remember that under-inflated tyres cause higher fuel consumption as the tyres have an increased rolling resistance, which means that the engine has to work harder and more fuel is used, making the car less economical.”

The average price for petrol currently stands at a record £1.32 for a litre, with diesel at £1.37. A rise in fuel duty due in April could see prices rise by another 5p per litre.

The French government has told motorists to make sure their tyres were properly inflated and to cut their speed after ruling out a reduction in fuel taxes.

However, the FairFuelUK campaign is continuing to gather political momentum in the run up to the UK Budget on March 23 2011 with at least 135 MPs backing the cause.

Now as the deadline for the Governments announcement on fuel tax speeds closer, motorists who want to support the campaign can go to FairFuelUK’s website and sign the online petition.

About etyres:
Launched in 1997, etyres is the UK’s first online tyres retailer. It operates a mobile fitting service, which means customers can have their tyres fitted at a location of their choice – either at their home or place of work.

Its low overheads mean the price customers pay is always low – up to 40% cheaper than the leading high street tyre depots on a wide range of tyres, from premium to budget brands.

etyres sells a number of different tyres in the UK including Continental tyres, caravan tyres, motorhome tyres, trailer tyres and 4×4 car tyres as well as well as providing tyres all over the UK including tyres in Colchester.

Via EPR Network
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Tyres & MOTs – Don’t Be Caught Out, Plan Ahead

October is Tyre Safety Month – a time when retailers, manufacturers, wholesalers and independent non-profit organisations are united in the task of trying to raise as much awareness as possible on a very important issue.

There are of course many good reasons behind checking tyres on a regular basis, from the safety aspects to the money saving qualities. One reason however, seems to be missed out quite often. That is the significance of having safe and legal tyres for an MOT test.

If a motorist fails to keep a regular eye on the condition of their tyres, they are running the risk of failing an MOT. One of the most important checks carried out – by law – during an MOT is on tyres.

To pass, tyres need to have a legal tread depth – in the UK the current requirements are at least 1.6mm across 75% of the tyre. They also need to be in good shape, i.e. no bulges or gouges on the sidewall or the tread.

MOT Test Statistics for 2007

Description Figures from 2007

Total MOT’s carried out: 25,324,224
Total MOT Passes: 16,441,292
Total MOT Failures: 8,882,932
Percentage Failure rate: 35.08%
Due To Tyres: 3,187,124
Percentage Of Failure On Tyres: 35.88%

When looking at the above 2007 MOT statistics, it is plain to see that of the 8,882,932 failures, over a third were due to the vehicle’s tyres.

Via EPR Network
More Automotive press releases Founder (Michael Welch) Inducted Into Hall of Fame

This June Shell LiveWIRE inducted nine new entrepreneurs into its International ‘Hall of Fame’. Among these inventive and original thinkers was Michael Welch, the founder and Managing Director of – the UK’s leading online tyre retailer.

To be inducted into the Hall Of Fame is a true honour for an entrepreneur as Shell LiveWIRE is a leading international network which strives to inspire and develop enterprise in young people. Its Hall of Fame is an exclusive universal platform, which showcases the most extraordinary entrepreneurs that have worked with – and benefited from – many of the LiveWIRE programmes that take place around the planet.

Karen Bellis of Shell LiveWIRE International announced the latest inductees and said, “Michael Welch has shown remarkable vision, innovation, courage and leadership to turn a business opportunity into an outstanding commercial success. The business has a real “Wow!” factor and Michael is an inspiration to budding entrepreneurs, not just in the UK but across the globe. He thoroughly deserves his place in the Hall of Fame.”

Michael’s long journey to this induction started when he was just 16 years old. After leaving school he worked as a tyre fitter and it was during this time that he spotted an opportunity to transform the tyre fitting market. Michael realised that by giving customers the chance to buy tyres online, a company could deliver a fast, cheap way for customers to buy and fit tyres. Thanks to his business model,’s prices are on average 40% less than that of the high street dealers.

When asked for a few words on his inclusion into the Hall of Fame, Michael Welch said, “I am very pleased to join this elite group of international LiveWIRE entrepreneurs. I have had a long successful relationship with Shell LiveWire which makes this induction even more gratifying. To be counted as a hall of famer with this leading organisation is a true honour and is a measure of how far has come.”

Via EPR Network
More Automotive press releases’s Easter Deals

Easter is almost upon us. In the run up to the holiday, that normally brings with it the first glimpses of good weather and the desire to go away for a short break, has decided to put together some rather exciting offers to help you save some pennies.

The first of the three great deals is that customers can save £25 off their order when they purchase 4 Hankook tyres. The only stipulation with this is that the 4 Hankook tyres have to be the same size and model. This will be running until the end of March.

On top of this great offer, if a customer is buying tyres and chooses the mail order option then they will be happy to know that delivery is free until the end of March. This should be of interest to motorbike owners in particular, as all motorbike tyres sold through at moment are sent out mail order.

The final deal we have put together is a double celebration of sorts. This is because at the start of March we began a fantastic full service option for all motorists looking to benefit from a highly tuned, vehicle specific, competitively priced service for their car.

So, as it is the time of year for a spring clean and it is always a good idea to keep your car maintained regularly, we are adding a further incentive to having a full car service booked through – every person that books a full service will be sent a single-use voucher that will entitle them to £20 off their next tyre purchase. This offer will run until the end of April and the voucher will be valid until the end of the year.

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Tyre Retailer Starts 2010 With A New Look, A New Service And Another Award

A new year is often a time for a change, an overhaul, a new look. That is exactly what happened at Since 2010 began, returning visitors to the award winning and highly popular tyre retailer’s website will have noticed that things have changed for the better.

A lighter layout and easier navigation system, as well as a simpler yet safer purchasing process have helped to enhance the already high standards of customer service that has built its reputation on.

Since the launch of the new site, customer feedback has been very positive; with the customer comment section of the website receiving many ‘new look’ related messages. According to the online tyre retailer, one of the main focuses for the change was to make the shopping experience – which its customers went through – even easier than it had been previously. One look at the feedback shows that they’ve managed exactly what they set out to do.

Michael Welch founder and Managing Director of, when talking about the site said, “I’m delighted with what the guys have developed. The site is looking great and is a lot easier to get to grips with”.

Just after the successful unveiling of the new look, received more good news in the form of a Hitwise award for July –December of 2009. They received the award after being ranked in the top 10 of the ‘Shopping and Classifieds – Automotive’ category for the latter half of the year.

Richard Rankin, Head of Ecommerce at, was very pleased with the award and predicts that with the recent makeover that next year they can look forward to more awards in 2010 – “we’re understandably very happy and proud to have been handed the award and look to build on this achievement in 2010.”

As well as the new look, have launched a new car servicing option for consumers on the lookout for inexpensive yet reliable maintenance. By using the network – over 1,100 across the UK – that they have built up over the years, can offer motorists the chance to have their car service at a local service station for up to 60% of the price of many of the high street dealers.

Via EPR Network
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UK Tyre Specialist Welcomes Kumho’s Eco-Friendly SUV

Online tyres retailer has recently welcomed an announcement from tyre company Kumho about a radical innovation in the “green” cars field: an environmentally friendly sports utility vehicle.

As almost every manufacturer offers 4×4 options, has always offered a wide range of 4×4 tyres, including Pirelli Scorpion, the Goodyear Wrangler and the Michelin Diamaris. However, traditionally, 4x4s are considered to be damaging to the environment. Usually you will never hear the terms ‘sports utility vehicle’ and ‘environmentally friendly’ used to talk about the same car, but this vehicle developed by Kumho, which they have named ‘Fortis’, accomplishes this anomaly.

Kumho Tires are currently a huge tyre supplier, producing millions of tyres for SUVs, among other types, every year and exporting them worldwide. The company is based in South Korea, but has factories in China, Vietnam, and most recently in the United States.

Rob Dolton, the car designer behind the Fortis, is in fact the only qualified vehicle designer employed in the tyre industry, and he is based at Kumho’s European Technical Centre in Birmingham. Dalton is using this car to demonstrate Kumho’s new breed of 4×4 tyres, and to show what SUVs of the future could look like.

Fortis is a combination of the brute force of an SUV, and delicate aesthetics inspired by South Korean glass sculpture. It still has a lot modern features: the drivetrain consists of four separate 100hp chassis-mounted motors for each wheel. This allows off-road traction, ESP and hill descent with trouble-free transitions between four wheel drive and two wheel drive, front wheel drive and rear wheel drive.

Mike Welch, MD of, said “The vehicle type and the terrain you drive on always dictate the best kind of tyres for you, tyres last longer if they are used for the purpose they were designed. So having tyres that can adapt to their environment is a great innovation! This is definitely a look into the future of tyre design.”

While these tyres are not yet in production, Kumho tyres such as the Kumho 769 and Kumho Ecsta are currently available through with some fantastic savings.

Via EPR Network
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Online Tyre Retailer Launches Service In The Netherlands

Selecting the right tyres for your vehicle is now easier than ever for Dutch motorists with the launch of Auto Banden Shop – the Dutch trading site for online tyre retailer

By visiting, motorists in The Netherlands can now have access all the major tyre brands such as Goodyear, Michelin, Dunlop and Continental at the kind of low prices that have already transformed the UK market.

The ability to purchase online and have tyres delivered straight to their home will now make it easier than ever for Dutch motorists to stay safe on the road and choose high quality tyres.

Mike Welch, Managing Director of, said: “One of the core guiding principles of is that there should be no barriers to tyre safety and we are delighted to be helping Dutch motorists to stay safe on the road.”

“The decision to enter the Dutch market was driven by what we were seeing amongst competitors who are growing on the back of offering customers an inferior deal.”

“Our aim in Holland is to set a new standard for low cost tyres combined with high quality service.”

In the UK, the company’s fast, high quality service has ensured that 40% of its monthly business comes f r o m customer referrals. has been able to save customers an average of 40% on their normal purchase of tyres.

Mike Welch is one of the UK’s leading young entrepreneurs having left school at 16 to become a tyre fitter before going on to launch in 2001 and take it to turnover of £10 million. was founded by Mike Welch in 2001 and has more than 300,000 customers and sales of £10m. In 2008, Pneus En Ligne was launched in France, offering mail order tyres for the French auto market.

Autobanden Shop in Holland is one of several other European trading sites launched by which include Mein Reifen in Germany, Neumaticos-net in Spain, and Pneumatici Tutte in Italy. was recently named as one of 20 winners at the 2009 BT Business Essence of the Entrepreneur awards, where Mr Welch also received the Most Outstanding Entrepreneur of the Year award.

Via EPR Network
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Scottish Motorists Leave Russell Standing For Kiera

Scottish drivers are ten times more likely to stop at the roadside for Hollywood star Kiera Knightley than controversial comedian Russell Brand, while only 1% would help Kerry Katona, according to a recent survey.

Kiera Knightley topped a poll by Internet tyres retailer, with 30% of all Scottish motorists saying they would come to her rescue if she had a flat tyre. In contrast, the figures revealed that TV & radio presenter Russell Brand, himself no stranger to TV and movie success, would be helped by just 3% of motorists in the country.

Former Atomic Kitten singer and reality TV star Kerry Katona fared worst of all in the survey of more than 1,000 drivers, with just 1% saying they would give her roadside assistance, leaving her joint bottom of the survey with football ‘hardman’ Vinnie Jones.

Mike Welch, managing director of, which operates from 95 garages in Scotland, says the survey highlights some quirky points about motorists’ behaviour. He says: “It’s reassuring that there are still some Good Samaritans on our roads, especially if you happen to be a beautiful Hollywood A-lister.

“My advice to Kerry and Russell would be, if you’re planning a trip to Scotland in the near future, check your tyres immediately because the public won’t be coming to your rescue!” operates by allowing customers to buy their tyres online or over the phone and have them fitted at one of more than a thousand independent garages across the country, with savings of up to 40 percent compared to high street tyre retailers. was founded by Mike Welch and has more than 300,000 clients and sales of more than £10m. Mr Welch is the former business and e-commerce manager at Kwik Fit and founded in 2001. offers over 40,000 tyre items from budget tyres to mid-range and premium brands. was recently named as one of 20 winners at the 2009 BT Business Essence of the Entrepreneur awards, where Mr Welch also received the Most Outstanding Entrepreneur of the Year award.

Via EPR Network
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Welcome to EPR Automotive News

EPR Automotive News is a new blog, part of EPR Network, that is going to be focused on and will be covering the automotive news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

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