Warlingham, UK, 2014-3-11 — /EPR Automotive News/ — BMW performed well even in the days of recession. An organization can even capitalize on crises which is a capability. BMW emerged as a stronger brand recently.
The Europe’s premier car show revealed the cracking models such like first front-wheel BMW, a new Mini, the Rolls-Royce Ghost series 2 and the new BMW 4 series Gran Coupe.
BMW also steal the show while presenting the award-winning i3 city car and the i8 sports car with electrifying technologies.
BMW has produced cars with electric strengths bypassing the hybrid technologies.
The brand has positioned itself while addressing the need for technology in the 21st century as the vehicles are made with similar technological-patterns. For instance, the new battery and lighter composites have resources that of technology.
BMW’s revival from the economic downturn is because of its effective marketing operations which provided huge backing because of the huge investment.
“The whole future of retail is probably going to change in the next five years faster than it has done in the last 100 years, because our expectations are all different.
Ian Robertson, sales and marketing chief and member of BMW’s board of management, mentioned the retail future of BMW. According to him the face of retailing would change in next five years more quickly than the pace it had in last 100 years. ‘’Our expectations are all different’’, he added.
BMW’s 80-85% customers are fully exposed to the digital world, who do prior thorough research using digital platforms and then reach the showroom doors. So re-designing has taken place working on digital platforms along with other transformations consequently such as change in whole dealer interface.
The car-acquisition processes have also been redesigned at BMW.
With the similar model as that of Apple’s Genius Bar, BMW initiated ‘’Product Genius’’. This has been made possible with recruitment of right experts in tablet-holding products and those who possess right knowledge and skills.
BMW has targeted the right market via management of effective planning. It’s a great time for businesses to acquire the digital competency because of its fast-pace acceptance by general public. Now, bigger population of online users takes buying decisions on the basis of online car reviews and expert opinions on automotive blogs. BMW worked on similar strategy of acquiring digital success and achieved market share in the industry.